Nesebar is an ancient city and one of the major seaside resorts on the Bulgarian Black Sea Coast, located in Burgas Province. It is the administrative centre of the homonymous Nesebar Municipality. Often referred to as the "Pearl of the Black Sea", Nesebar is a rich city-museum defined by more than three millennia of ever-changing history. The small city exists in two parts separated by a narrow human-made isthmus with the ancient part of the settlement on the peninsula, and the more modern section on the mainland side. The older part bears evidence of occupation by a variety of different civilisations over the course of its existence.

The Bulgarian Black Sea Coast, also known as the Bulgarian Riviera, covers the entire eastern bound of Bulgaria stretching from the Romanian Black Sea resorts in the north to European Turkey in the south, along 378 km of coastline. White and golden sandy beaches occupy approximately 130 km of the 378 km long coast. The region is an important center of tourism during the summer season (May–October), drawing millions of foreign and local tourists alike and constituting one of the country's most popular tourist destinations. Prior to 1989 the Bulgarian Black Sea coast was internationally known as the Red Riviera. Since the fall of the Iron Curtain, however, its nickname has been changed to the Bulgarian Riviera.