"Never My Love" is a pop standard written by American siblings Don and Dick Addrisi, and best known from a hit 1967 recording by the Association. The Addrisi Brothers had two Top 40 hits as recording artists, but their biggest success as songwriters was "Never My Love". Recorded by dozens of notable artists in the decades since, in 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced it was the second most-played song on radio and television of the 20th century in the U.S.
West German picture sleeve
The Association is an American sunshine pop band from Los Angeles, California. During the late 1960s, the band had numerous hits at or near the top of the Billboard charts and were the lead-off band at 1967's Monterey Pop Festival. Generally consisting of six to eight members, they are known for intricate vocal harmonies by the band's multiple singers.
The group in 1968. Top row, from left: Jim Yester, Brian Cole, Ted Bluechel. Bottom row: Russ Giguere, Larry Ramos, Terry Kirkman