New Avengers/Transformers is an intercompany crossover comic book series published by Marvel Comics and IDW Publishing that involves the pre-Civil War New Avengers and the Transformers. It is set in the fictional nation of Latveria, and involves the characters Captain America, Spider-Man, Iron Man, Luke Cage, Wolverine, Falcon and Ms. Marvel from the Avengers, and Prowl, Ratchet, Jazz, Bumblebee and Optimus Prime from the Autobots. It was written by Stuart Moore, penciled by Tyler Kirkham and premiered on July 5, 2007. The tag line for the series is "Assemble and Roll Out!"

Transformers is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two alien robot factions at war that can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than ¥2 trillion in revenue, making it one of the highest-grossing media franchises of all time.