New Market is a town in Shenandoah County, Virginia, United States. Founded as a small crossroads trading town in the Shenandoah Valley, it has a population of 2,155 as of the most recent 2020 U.S. census. The north–south U.S. 11 and the east–west U.S. 211 pass near it and cross Massanutten Mountain at the town's titular gap.

Shenandoah County is a county located in the Commonwealth of Virginia. As of the 2020 United States Census, the population was 44,186. Its county seat is Woodstock. It is part of the Shenandoah Valley region of Virginia.