The New Universe is an imprint from Marvel Comics that was published in its original incarnation from 1986 to 1989. It was the first line produced by Marvel Comics utilizing a pre-conceived shared universe concept. It was created by Jim Shooter, Archie Goodwin, Eliot R. Brown, John Morelli, Mark Gruenwald, Tom DeFalco, and edited by Michael Higgins.

Marvel Comics is an American comic book publisher and the property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in August 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and many others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand.