1.
Business school
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A business school is a university-level institution that confers degrees in business administration or management. Such a school can also be known as school of management, school of administration, or, colloquially. There are several forms of schools, including a school of business, business administration. Most of the university business schools consist of faculties, colleges, or departments within the university, in North America, a business school is often understood to be a university program that offers a graduate Master of Business Administration degrees and/or undergraduate Bachelors degrees. In Europe and Asia, some universities teach only business, privately owned business school which is not affiliated with any university. 1759 – The Aula do Comércio in Lisbon was the first institution to specialise in the teaching of accounting in the world and it provided a model for development of similar government-sponsored schools across Europe, and closed in 1844. Therefore the Aula do Comércio paved the way for schools to start. 1819 – The worlds first business school, ESCP Europe was in Paris and it is the oldest business school in the world and now has campuses in Berlin, London, Madrid, Paris, Torino, and Warsaw. 1855 - The Institut Supérieur de Commerce dAnvers and the Institut Saint-Ignace - École Spéciale de Commerce et dIndustrie were founded in the year in the city of Antwerp. After getting university status in 1965 and after almost 150 years of business education,1857 – The worlds first public business school, Budapest Business School was founded in Budapest in Austria-Hungary as the first business school in Central Europe. 1868 – The Ca Foscari University was founded in Venice and it is the oldest business school in Italy and one of the oldest in the world. 1871 – The Rouen Business School which has merged with Reims Management School under the name of NEOMA Business School, Rouen Business School is the second oldest French business school. 1871 - The ESC Le Havre was created, created the same year than Rouen Business School it is also the second oldest French business school. 1881 – The Wharton School of the University of Pennsylvania is the United States first business school,1898 – The University of St. Gallen established the first university in Switzerland teaching business and economics. 1900 - The first graduate school of business in the United States, the school conferred the first advanced degree in business, specifically, a Master of Science in Commercial Sciences, the predecessor to the MBA. 1902 - The Birmingham Business School of University of Birmingham is the United Kingdoms first business school, established as the School of Commerce in Birmingham, United Kingdom. 1906 - The McGill School of Commerce was founded as part of McGill University in Montreal, Quebec, Canada,1906 – The Warsaw School of Economics was established as the first university in Poland dedicated to teaching commerce and economics. 1908 - Harvard Business School was founded at Harvard University and it was the first program in the world to offer the Master of Business Administration degree
2.
New York University
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New York University is a private nonprofit research university based in New York City. Founded in 1831, NYU is considered one of the worlds most influential research universities, University rankings compiled by Times Higher Education, U. S. News & World Report, and the Academic Ranking of World Universities all rank NYU amongst the top 32 universities in the world. NYU is a part of the creativity, energy and vibrancy that is Manhattan, located with its core in Greenwich Village. Among its faculty and alumni are 37 Nobel Laureates, over 30 Pulitzer Prize winners, over 30 Academy Award winners, alumni include heads of state, royalty, eminent mathematicians, inventors, media figures, Olympic medalists, CEOs of Fortune 500 companies, and astronauts. NYU alumni are among the wealthiest in the world, according to The Princeton Review, NYU is consistently considered by students and parents as a Top Dream College. Albert Gallatin, Secretary of Treasury under Thomas Jefferson and James Madison, declared his intention to establish in this immense, a system of rational and practical education fitting and graciously opened to all. A three-day-long literary and scientific convention held in City Hall in 1830 and these New Yorkers believed the city needed a university designed for young men who would be admitted based upon merit rather than birthright or social class. On April 18,1831, an institution was established, with the support of a group of prominent New York City residents from the merchants, bankers. Albert Gallatin was elected as the institutions first president, the university has been popularly known as New York University since its inception and was officially renamed New York University in 1896. In 1832, NYU held its first classes in rented rooms of four-story Clinton Hall, in 1835, the School of Law, NYUs first professional school, was established. American Chemical Society was founded in 1876 at NYU and it became one of the nations largest universities, with an enrollment of 9,300 in 1917. NYU had its Washington Square campus since its founding, the university purchased a campus at University Heights in the Bronx because of overcrowding on the old campus. NYU also had a desire to follow New York Citys development further uptown, NYUs move to the Bronx occurred in 1894, spearheaded by the efforts of Chancellor Henry Mitchell MacCracken. The University Heights campus was far more spacious than its predecessor was, as a result, most of the universitys operations along with the undergraduate College of Arts and Science and School of Engineering were housed there. NYUs administrative operations were moved to the new campus, but the schools of the university remained at Washington Square. In 1914, Washington Square College was founded as the undergraduate college of NYU. In 1935, NYU opened the Nassau College-Hofstra Memorial of New York University at Hempstead and this extension would later become a fully independent Hofstra University. In 1950, NYU was elected to the Association of American Universities, in the late 1960s and early 1970s, financial crisis gripped the New York City government and the troubles spread to the citys institutions, including NYU
3.
New York City
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The City of New York, often called New York City or simply New York, is the most populous city in the United States. With an estimated 2015 population of 8,550,405 distributed over an area of about 302.6 square miles. Located at the tip of the state of New York. Home to the headquarters of the United Nations, New York is an important center for international diplomacy and has described as the cultural and financial capital of the world. Situated on one of the worlds largest natural harbors, New York City consists of five boroughs, the five boroughs – Brooklyn, Queens, Manhattan, The Bronx, and Staten Island – were consolidated into a single city in 1898. In 2013, the MSA produced a gross metropolitan product of nearly US$1.39 trillion, in 2012, the CSA generated a GMP of over US$1.55 trillion. NYCs MSA and CSA GDP are higher than all but 11 and 12 countries, New York City traces its origin to its 1624 founding in Lower Manhattan as a trading post by colonists of the Dutch Republic and was named New Amsterdam in 1626. The city and its surroundings came under English control in 1664 and were renamed New York after King Charles II of England granted the lands to his brother, New York served as the capital of the United States from 1785 until 1790. It has been the countrys largest city since 1790, the Statue of Liberty greeted millions of immigrants as they came to the Americas by ship in the late 19th and early 20th centuries and is a symbol of the United States and its democracy. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. Several sources have ranked New York the most photographed city in the world, the names of many of the citys bridges, tapered skyscrapers, and parks are known around the world. Manhattans real estate market is among the most expensive in the world, Manhattans Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere, with multiple signature Chinatowns developing across the city. Providing continuous 24/7 service, the New York City Subway is one of the most extensive metro systems worldwide, with 472 stations in operation. Over 120 colleges and universities are located in New York City, including Columbia University, New York University, and Rockefeller University, during the Wisconsinan glaciation, the New York City region was situated at the edge of a large ice sheet over 1,000 feet in depth. The ice sheet scraped away large amounts of soil, leaving the bedrock that serves as the foundation for much of New York City today. Later on, movement of the ice sheet would contribute to the separation of what are now Long Island and Staten Island. The first documented visit by a European was in 1524 by Giovanni da Verrazzano, a Florentine explorer in the service of the French crown and he claimed the area for France and named it Nouvelle Angoulême. Heavy ice kept him from further exploration, and he returned to Spain in August and he proceeded to sail up what the Dutch would name the North River, named first by Hudson as the Mauritius after Maurice, Prince of Orange
4.
New York (state)
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New York is a state in the northeastern United States, and is the 27th-most extensive, fourth-most populous, and seventh-most densely populated U. S. state. New York is bordered by New Jersey and Pennsylvania to the south and Connecticut, Massachusetts, and Vermont to the east. With an estimated population of 8.55 million in 2015, New York City is the most populous city in the United States, the New York Metropolitan Area is one of the most populous urban agglomerations in the world. New York City makes up over 40% of the population of New York State, two-thirds of the states population lives in the New York City Metropolitan Area, and nearly 40% lives on Long Island. Both the state and New York City were named for the 17th-century Duke of York, the next four most populous cities in the state are Buffalo, Rochester, Yonkers, and Syracuse, while the state capital is Albany. New York has a diverse geography and these more mountainous regions are bisected by two major river valleys—the north-south Hudson River Valley and the east-west Mohawk River Valley, which forms the core of the Erie Canal. Western New York is considered part of the Great Lakes Region and straddles Lake Ontario, between the two lakes lies Niagara Falls. The central part of the state is dominated by the Finger Lakes, New York had been inhabited by tribes of Algonquian and Iroquoian-speaking Native Americans for several hundred years by the time the earliest Europeans came to New York. The first Europeans to arrive were French colonists and Jesuit missionaries who arrived southward from settlements at Montreal for trade, the British annexed the colony from the Dutch in 1664. The borders of the British colony, the Province of New York, were similar to those of the present-day state, New York is home to the Statue of Liberty, a symbol of the United States and its ideals of freedom, democracy, and opportunity. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. On April 17,1524 Verrazanno entered New York Bay, by way of the now called the Narrows into the northern bay which he named Santa Margherita. Verrazzano described it as a vast coastline with a delta in which every kind of ship could pass and he adds. This vast sheet of water swarmed with native boats and he landed on the tip of Manhattan and possibly on the furthest point of Long Island. Verrazannos stay was interrupted by a storm which pushed him north towards Marthas Vineyard, in 1540 French traders from New France built a chateau on Castle Island, within present-day Albany, due to flooding, it was abandoned the next year. In 1614, the Dutch under the command of Hendrick Corstiaensen, rebuilt the French chateau, Fort Nassau was the first Dutch settlement in North America, and was located along the Hudson River, also within present-day Albany. The small fort served as a trading post and warehouse, located on the Hudson River flood plain, the rudimentary fort was washed away by flooding in 1617, and abandoned for good after Fort Orange was built nearby in 1623. Henry Hudsons 1609 voyage marked the beginning of European involvement with the area, sailing for the Dutch East India Company and looking for a passage to Asia, he entered the Upper New York Bay on September 11 of that year
5.
Greenwich Village
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Greenwich Village, often referred to by locals as simply the Village, is a neighborhood on the west side of Lower Manhattan, New York City. Greenwich Village has been known as a haven, the Bohemian capital, the cradle of the modern LGBT movement. Groenwijck, one of the Dutch names for the village, was Anglicized to Greenwich, two of New Yorks private colleges, New York University and the New School, are located in Greenwich Village. The neighborhoods surrounding it are the East Village and NoHo to the east, SoHo to the south, the East Village was formerly considered part of the Lower East Side and never associated with Greenwich Village. The western part of Greenwich Village is known as the West Village, some believe it starts at Seventh Avenue and its southern extension, a border to the west of which the neighborhood changes substantially in character and becomes heavily residential. The Far West Village is another sub-neighborhood of Greenwich Village that is bordered on its west by the Hudson River and on its east by Hudson Street. Greenwich Village is located in New Yorks 10th congressional district, New Yorks 25th State Senate district, New Yorks 66th State Assembly district, encyclopaedia Britannicas 1956 article on New York states that the southern border of the Village is Spring Street, reflecting an earlier understanding. The newer district of SoHo has since encroached on the Villages historic border, many of the neighborhoods streets are narrow and some curve at odd angles. This is generally regarded as adding to both the character and charm of the neighborhood. In addition, as the meandering Greenwich Street used to be on the Hudson River shoreline, much of the neighborhood west of Greenwich Street is on landfill, but still follows the older street grid. When Sixth and Seventh Avenues were built in the early 20th century, they were built diagonally to the street plan. Unlike the streets of most of Manhattan above Houston Street, streets in the Village typically are named rather than numbered, while some of the formerly named streets are now numbered, they still do not always conform to the usual grid pattern when they enter the neighborhood. The Districts convoluted borders run no farther south than 4th Street or St. Lukes Place, redevelopment in that area is severely restricted, and developers must preserve the main façade and aesthetics of the buildings during renovation. In the 16th century, Native Americans referred to its farthest northwest corner, by the cove on the Hudson River at present-day Gansevoort Street, the land was cleared and turned into pasture by Dutch and freed African settlers in the 1630s, who named their settlement Noortwyck. In the 1630s, Governor Wouter van Twiller farmed tobacco on 200 acres here at his Farm in the Woods, sir Peter Warren began accumulating land in 1731 and built a frame house capacious enough to hold a sitting of the Assembly when smallpox rendered the city dangerous in 1739. The building was designed by Joseph-François Mangin, who would later co-design New York City Hall, by 1821, the prison, designed for 432 inmates, held 817 instead, a number made possible only by the frequent release of prisoners, sometimes as many as 50 a day. The oldest house remaining in Greenwich Village is the Isaacs-Hendricks House, when the Church of St. Luke in the Fields was founded in 1820 it stood in fields south of the road that led from Greenwich Lane down to a landing on the North River. In 1822, a fever epidemic in New York encouraged residents to flee to the healthier air of Greenwich Village
6.
Courant Institute of Mathematical Sciences
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The Director of the Courant Institute directly reports to New York Universitys Provost and President and works closely with deans and directors of other NYU colleges and divisions respectively. The Courant Institute is named after Richard Courant, one of the founders of the Courant Institute, the Courant Institute is considered one of the leading and most prestigious mathematics schools and mathematical sciences research centers in the world. It is ranked #1 in applied research in US, #5 in citation impact worldwide. On the Faculty Scholarly Productivity Index, it is ranked #3 with an index of 1.84, the Mathematics Department of the Institute has 18 members of the United States National Academy of Sciences and five members of the National Academy of Engineering. Four faculty members have been awarded the National Medal of Science, one was honored with the Kyoto Prize, louis Nirenberg also received the Chern Medal in 2010, and Subhash Khot won the Nevanlinna Prize in 2014. The Courant Institute specializes in applied mathematics, mathematical analysis and scientific computation, there is emphasis on partial differential equations and their applications. The mathematics department is ranked in the United States as #1 in applied mathematics. Other strong points are analysis and geometry, within the field of computer science, CIMS concentrates in machine learning, theory, programming languages, computer graphics and parallel computing. The computer science program is ranked 28th among computer science programs in the US, the overall acceptance rate for all CIMS graduate programs is 15%, and program admissions reviews are holistic. A high undergraduate GPA and high GRE score are typically prerequisites to admission to its programs but are not required. Majority of accepted candidates met these standards, however, character and personal qualities and evidence of strong quantitative skills are very important admission factors. Undergraduate program admissions are not directly administrated by the Institute but by the NYU undergraduate admissions office of College of Arts, the Graduate Department of Computer Science offers a PhD in computer science. In addition it offers Master of Science degrees in science, information systems. Students may take the exam for any these courses without being enrolled in the course. The Computer Science Masters program offers instruction in the principles, design and applications of computer systems. Students who obtain an MS degree in science are qualified to do significant development work in the computer industry or important application areas. Those who receive a degree are in a position to hold faculty appointments and do research. The emphasis for the MS in Information Systems program is on the use of systems in business
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New York University Tandon School of Engineering
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The New York University Tandon School of Engineering, is the second oldest private engineering and technology school in the United States. The schools main campus is in Brooklyns MetroTech Center, an urban research park. It is one of several engineering schools that were founded based on a European polytechnic university model in the 1800s, in response to the increasing industrialization of the United States. It has been a key center of research in the development of microwave, wireless, radar, electronics in general, polymers, industrial engineering and operations research, on May 17,1853, a group of Brooklyn businessmen wrote a charter to establish a school for young men. Named Brooklyn Collegiate and Polytechnic Institute, the moved into its first home at 99 Livingston Street in Brooklyn. The first class, admitted in 1855, consisted of 265 young men ages nine to 17, the school conferred its first bachelors degrees in 1871. Graduate programs began in 1901 and the school awarded its first doctoral degree in 1921, from 1889 to 1973 the school became known as Polytechnic Institute of Brooklyn. In 1917, the preparatory program separated from the Institute and became the Polytechnic Preparatory Country Day School, poly Prep is now located in the Dyker Heights section of Brooklyn. Polytechnic Institute moved to its present location in 1957, the site of the American Safety Razor Company factory. Classes began in 1855 and the school awarded its first undergraduate degree in 1857, as the industrial revolution took shape, the school formalized its engineering curriculum and the schools first dean, Charles H. Snow, changed the name of the school to the School of Applied Science. During this time the school officially separated from the universitys arts. In 1894 the University of the City of New York moved its school to a new campus in the Bronx. The new campus gave the university space to build larger science laboratories that could not be constructed at its Washington Square site. With the addition of the new campus, under the leadership of Chancellor Henry Mitchell MacCracken, the neighborhood surrounding the Bronx campus eventually became known as University Heights. By 1920 separate electrical and chemical engineering departments were created and the changed its name to the College of Engineering. Enrollment at New York University expanded considerably from the early 1900s into the postwar decades, however, by the early 1970s this growth ceased due to rising crime and financial troubles in New York City. Also during that period from 1969 to 1975, Polytechnic Institute of Brooklyn was forced to rely on subsidies provided by New York state to keep the school afloat, the state supported Polytechnic on the basis that closing the school would create economic hardship locally. With both Polytechnic Institute and New York University facing financial difficulties, the state brokered a merger of New York Universitys engineering school with Polytechnic Institute, Polytechnic Institute acquired the faculty, programs and students of New York Universitys engineering school to form Polytechnic Institute of New York
8.
Philip Johnson
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In 1978 he was awarded an American Institute of Architects Gold Medal and in 1979 the first Pritzker Architecture Prize. Johnson was born in Cleveland, Ohio on July 8,1906 and he was descended from the Jansen family of New Amsterdam, and included among his ancestors the Huguenot Jacques Cortelyou, who laid out the first town plan of New Amsterdam for Peter Stuyvesant. In 1928 he met Ludwig Mies van der Rohe, who was at the time designing the German Pavilion for the 1929 Barcelona International Exposition. The meeting formed the basis for a relationship of both collaboration and competition In 1930, Johnson joined the architecture department of the Museum of Modern Art in New York. There he arranged for American visits by Gropius and Le Corbusier, in 1932, working with Hitchcock and Alfred H. Barr, Jr. and Henry-Russell Hitchcock, he organized the first exhibition on Modern architecture at the Museum of Modern Art in 1932. The show and their published book International Style, Modern Architecture Since 1922 played an important part in introducing modern architecture to the American public. When the rise of the Nazis in Germany forced the modernists Marcel Breuer and Mies van der Rohe to leave Germany, in 1936, in the depths of the Great Depression, he left the Museum of Modern Art for a brief venture into journalism and politics. In his 1994 biography of Johnson, Schultze wrote, In politics he proved to be a model of futility and he was never much of a political threat to anyone, still less an effective doer of either political good or political evil. In 1941, at the age of 35, Johnson abandoned politics and journalism and enrolled in the Harvard Graduate School of Design, in 1941, Johnson designed and actually built his first building, a house still existing at 9 Ash Street in Cambridge, Massachusetts. The house, strongly influenced by Mies van der Rohe, has a wall around the lot which merges with the structure, after the United States entered World War II in December 1941, Johnson enlisted in the Army. He spent his service during the war in the United States. In 1946, after he completed his service, Johnson returned to the Museum of Modern Art as a curator. At the same time, he began working to establish his architectural practice and he built a small house, in th style of Mies, in Saaponack, Long Island in 1946. This was followed by one of this most famous buildings, which he built for himself, the Glass House in New Canaan, Connecticut, completed in 1949, which has become a landmark of modern architecture. Johnson had curated an exhibit of Mies van der Rohes at the Museum of Modern Art in 1947, the house is a 56 foot by 32 foot glass rectangle, sited at the edge of a crest on Johnsons estate overlooking a pond. The buildings sides are glass and charcoal-painted steel, the floor, of brick, is not flush with the ground, the interior is an open space divided by low walnut cabinets, a brick cylinder contains the bathroom and is the only object to reach floor to ceiling. The New York Times described it in 2005 as one of the 20th centurys greatest residential structures, Johnson continued to add to the Glass House estate during each period of his career. After completing the Glass House, he completed two more houses in New Canaan in a similar to that of Mies, the Hodgson House
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State University of New York at Purchase
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State University of New York at Purchase also known as Purchase College, State University of New York is a public four-year college located in Purchase, New York, United States. It is one of 13 comprehensive colleges in the State University of New York system, Purchase College was ranked 9 in U. S. News & World Reports 2016 listing of top public liberal arts colleges. The college was listed as one of Kiplingers 100 Best Public College Values in 2016 and it was also listed in that publications 2014 list of Best Values in Small Colleges. The Princeton Review included Purchase College in its 2015 list of The Best 379 Colleges. Purchase College confers the degrees, Bachelor of Arts, Bachelor of Science, Bachelor of Fine Arts, Bachelor of Music, Master of Arts, Master of Fine Arts. Similarly, the BFA and MusB studies culminate in an exhibition, film. Masters degree programs culminate in a thesis and the MFA and MM culminate in an exhibition, recital, the land that would become Purchase College was first settled by the Thomas family in 1734. John Thomas served as an assemblyman in colonial New York from 1743-1776 and he served as a judge for the Court of Common Pleas in Westchester and a Muster-Master. Judge Thomas was a supporter of American independence. On March 22,1777, Thomas was imprisoned by the British, John Thomas sons, John Thomas, Jr. and Thomas Thomas, also fought for American independence. Thomas Thomas was later appointed a General and he is buried at the Thomas family graveyard, which is located behind the Neuberger Museum of Art on the campus of Purchase College. A tall, white stone obelisk commemorates General Thomas and his family, as of 2016, Purchase College had 4,188 undergraduate students with freshman enrollment of 694. 56% of Purchases student body is female, 15% of the colleges students come from outside of New York state and 2. 5% of its students are international. Purchase has a rate of 41% and a student-teacher ratio of 15,1. 62% of Purchase students receive need-based financial aid and the college has an endowment of $63.9 million, Purchase College was ranked the ninth-best public liberal-arts college in U. S. News & World Reports 2016 college rankings. Kiplinger ranked the school as the 76th Best Value in Public Colleges in 2016 and it was also listed as one of the 100 Best Value Public Colleges for the years 2013 and 2014 by the Princeton Review. The Princeton Review rated the schools theatre as the twelfth best, Purchase was also listed as one of the Princeton Reviews top 380 colleges for 2016. Newsweek ranked the student body as the thirteenth most liberal in 2012
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Washington Square Park
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Washington Square Park is a 9. 75-acre public park in the Greenwich Village neighborhood of Lower Manhattan, New York City. One of the best known of New York Citys 1,900 public parks, it is a landmark as well as a meeting place and it is operated by the New York City Department of Parks and Recreation. The Park is a space, dominated by the Washington Square Arch at the northern gateway to the park. The Parks fountain area has long been one of the popular spots for residents and tourists. Most of the surrounding the park now belong to New York University. Some of the buildings have built by NYU while others have been converted from their former uses into academic. Located at the foot of Fifth Avenue, the park is bordered by Washington Square North, Washington Square East, Washington Square South, while the park contains many flower beds and trees, little of the park is used for plantings due to the paving. The two prominent features are the Washington Square Arch and a large fountain and it includes childrens play areas, trees and gardens, paths to stroll on, a chess and scrabble playing area, park benches, picnic tables, commemorative statuary and two dog runs. The New York City Police Department operates security cameras in the park, the New York University Department of Public Safety also keeps a watch on the park, and the city parks department has security officers who sometimes patrol the park. The area has a low rate in the safest big city in the United States. The land was divided by a narrow marshy valley through which Minetta Creek ran. In the early 17th century, a Native American village known as Sapokanican or Tobacco Field was nearby, by the mid-17th century, the land on each side of the Minetta was used as farm land by the Dutch. The Dutch gave the land to slaves, thus freeing them, the slaves that received the land were told that, although they were no longer slaves, they had to give a portion of the profits they received from the land to the Dutch West India Company. Also, their children would be born as slave, rather than free, the tract was in the possession of African Americans from 1643 to 1664. Today, the area, then called The Land of the Blacks, is Washington Square Park, the ex-slaves who owned The Land of the Blacks included Paulo DAngola. More information can be found at the exhibit Slavery in New York at the New-York Historical Society of Manhattan. It remained farmland until April 1797, when the Common Council of New York purchased the fields to the east of the Minetta for a new potters field and it was used mainly for burying unknown or indigent people when they died. But when New York went through yellow fever epidemics in the early 19th century, most of those who died from yellow fever were also buried here, safely away from town, as a hygienic measure
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Marketing
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Marketing is the study and management of exchange relationships. Marketing is used to create the customer, to keep the customer, with the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law, the term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably, a similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. Marketing practice tended to be seen as an industry in the past. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and it is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times, the term marketing concept pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy its organizational objectives, Marketing and marketing concepts are directly related. An orientation, in the context, relates to a perception or attitude a firm holds towards its product or service. There exist several common orientations, A firm employing a product orientation is chiefly concerned with the quality of its own product, a firm would also assume that as long as its product was of a high standard, people would buy and consume the product. A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible. Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, a firm focusing on a production orientation specializes in producing as much as possible of a given product or service. Thus, this signifies a firm exploiting economies of scale, until the minimum efficient scale is reached, a production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes do not rapidly alter. The marketing orientation is perhaps the most common used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, the marketing orientation often has three prime facets, which are, A firm in the market economy can survive by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firms future viability, in this sense, a firms marketing department is often seen as of prime importance within the functional level of an organization. Information from a marketing department would be used to guide the actions of other departments within the firm. As an example, a department could ascertain that consumers desired a new type of product
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Finance
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Finance is a field that deals with the study of investments. It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty, Finance can also be defined as the science of money management. Finance aims to price assets based on their level and their expected rate of return. Finance can be broken into three different sub-categories, public finance, corporate finance and personal finance. g, health and property insurance, investing and saving for retirement. Personal finance may also involve paying for a loan, or debt obligations, net worth is a persons balance sheet, calculated by adding up all assets under that persons control, minus all liabilities of the household, at one point in time. Household cash flow totals up all the sources of income within a year. From this analysis, the financial planner can determine to what degree, adequate protection, the analysis of how to protect a household from unforeseen risks. These risks can be divided into the following, liability, property, death, disability, health, some of these risks may be self-insurable, while most will require the purchase of an insurance contract. Determining how much insurance to get, at the most cost effective terms requires knowledge of the market for personal insurance, business owners, professionals, athletes and entertainers require specialized insurance professionals to adequately protect themselves. Since insurance also enjoys some tax benefits, utilizing insurance investment products may be a piece of the overall investment planning. Tax planning, typically the income tax is the single largest expense in a household, managing taxes is not a question of if you will pay taxes, but when and how much. Government gives many incentives in the form of tax deductions and credits, most modern governments use a progressive tax. Typically, as ones income grows, a marginal rate of tax must be paid. Understanding how to take advantage of the tax breaks when planning ones personal finances can make a significant impact in which it can later save you money in the long term. Investment and accumulation goals, planning how to accumulate enough money - for large purchases, major reasons to accumulate assets include, purchasing a house or car, starting a business, paying for education expenses, and saving for retirement. Achieving these goals requires projecting what they will cost, and when you need to withdraw funds that will be necessary to be able to achieve these goals, a major risk to the household in achieving their accumulation goal is the rate of price increases over time, or inflation. Using net present value calculators, the planner will suggest a combination of asset earmarking. In order to overcome the rate of inflation, the investment portfolio has to get a higher rate of return, managing these portfolio risks is most often accomplished using asset allocation, which seeks to diversify investment risk and opportunity
