Newtownards is a town in County Down, Northern Ireland. It lies at the most northern tip of Strangford Lough, 10 miles (16 km) east of Belfast, on the Ards Peninsula. It is in the civil parish of Newtownards and the historic baronies of Ards Lower and Castlereagh Lower. Newtownards is in the Ards and North Down Borough. The population was 29,677 in the 2021 Census.

County Down is one of the six counties of Northern Ireland, one of the nine counties of Ulster and one of the traditional thirty-two counties of Ireland. It covers an area of 961 sq mi (2,490 km2) and has a population of 552,261. It borders County Antrim to the north, the Irish Sea to the east, County Armagh to the west, and County Louth across Carlingford Lough to the southwest.