The Golden Type is a serif typeface designed by artist William Morris for his fine book printing project, the Kelmscott Press, in 1890. It is an "old-style" serif face, based on type designed by engraver and printer Nicolas Jenson in Venice around 1470. It is named for the Golden Legend, which was intended to be the first book printed using it. The original design has neither an italic nor a bold weight, as neither of these existed in Jenson's time.