1.
Ticker symbol
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A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market. A stock symbol may consist of letters, numbers or a combination of both, ticker symbol refers to the symbols that were printed on the ticker tape of a ticker tape machine. Stock symbols are unique identifiers assigned to each security traded on a particular market, for example, AAPL is for Apple Inc. OODH is for Orion DHC, Inc. and HD is for Home Depot, a stock symbol can consist of letters, numbers, or a combination of both, and is a way to uniquely identify that stock. The symbols were kept as short as possible to reduce the number of characters that had to be printed on the ticker tape, the allocation of symbols and formatting convention is specific to each stock exchange. In the US, for example, stock tickers are typically between 1 and 4 letters and represent the name where possible. In Europe, most exchanges use three-letter codes, for example Dutch consumer goods company Unilever traded on the Amsterdam Euronext exchange has the symbol UNA, while in Asia, numbers are often used as stock tickers to avoid issues for international investors when using non-Latin scripts. For example, the bank HSBCs stock traded on the Hong Kong Stock Exchange has the ticker symbol 0005, symbols sometimes change to reflect mergers. Prior to the 1999 merger with Mobil Oil, Exxon used a spelling of the company XON as its ticker symbol. The symbol of the firm after the merger was XOM, symbols are sometimes reused, in the US the single-letter symbols are particularly sought after as vanity symbols. For example, since Mar 2008 Visa Inc. has used the symbol V that had previously used by Vivendi which had delisted. To fully qualify a stock, both the ticker and the exchange or country of listing needs to be known, on many systems both must be specified to uniquely identify the security. This is often done by appending the location or exchange code to the ticker, although stock tickers identify a security, they are exchange dependent, generally limited to stocks and can change. These limitations have led to the development of other codes in financial markets to identify securities for settlement purposes, the most prevalent of these is the International Securities Identifying Number. An ISIN uniquely identifies a security and its structure is defined in ISO6166, Securities for which ISINs are issued include bonds, commercial paper, stocks, and warrants. The ISIN identifies the security, not the exchange on which it trades, for instance, Daimler AG stock trades on twenty-two different stock exchanges worldwide, and is priced in five different currencies, it has the same ISIN on each, though not the same ticker symbol. ISIN cannot specify a particular trade in this case, and another identifier, following the introduction of the Sequence trading platform in 1996, EPICs were renamed Tradable Instrument Display Mnemonics, but they are still widely referred to as EPICs. Stocks can also be identified using their SEDOL number or their ISIN, in the United States, modern letter-only ticker symbols were developed by Standard & Poors to bring a national standard to investing
2.
New York Stock Exchange
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The New York Stock Exchange, is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York. It is by far the worlds largest stock exchange by market capitalization of its companies at US$19.3 trillion as of June 2016. The average daily trading value was approximately US$169 billion in 2013, the NYSE trading floor is located at 11 Wall Street and is composed of 21 rooms used for the facilitation of trading. A fifth trading room, located at 30 Broad Street, was closed in February 2007, the main building and the 11 Wall Street building were designated National Historic Landmarks in 1978. The NYSE is owned by Intercontinental Exchange, an American holding company that it also lists, previously, it was part of NYSE Euronext, which was formed by the NYSEs 2007 merger with Euronext. NYSE and Euronext now operate as divisions of Intercontinental Exchange, the NYSE has been the subject of several lawsuits regarding fraud or breach of duty and in 2004 was sued by its former CEO for breach of contract and defamation. The earliest recorded organization of securities trading in New York among brokers directly dealing with each other can be traced to the Buttonwood Agreement, previously securities exchange had been intermediated by the auctioneers who also conducted more mundane auctions of commodities such as wheat and tobacco. In 1817 the stockbrokers of New York operating under the Buttonwood Agreement instituted new reforms, after sending a delegation to Philadelphia to observe the organization of their board of brokers, restrictions on manipulative trading were adopted as well as formal organs of governance. Several locations were used between 1817 and 1865, when the present location was adopted, the invention of the electrical telegraph consolidated markets, and New Yorks market rose to dominance over Philadelphia after weathering some market panics better than other alternatives. The Civil War greatly stimulated speculative securities trading in New York, by 1869 membership had to be capped, and has been sporadically increased since. The latter half of the century saw rapid growth in securities trading. Securities trade in the nineteenth and early twentieth centuries was prone to panics. The Stock Exchange Luncheon Club was situated on the floor from 1898 until its closure in 2006. The main building, located at 18 Broad Street, between the corners of Wall Street and Exchange Place, was designated a National Historic Landmark in 1978, as was the 11 Wall Street building. The NYSE announced its plans to merge with Archipelago on April 21,2005, NYSEs governing board voted to merge with rival Archipelago on December 6,2005, and became a for-profit, public company. It began trading under the name NYSE Group on March 8,2006, Wall Street is the leading US money center for international financial activities and the foremost US location for the conduct of wholesale financial services. It comprises a matrix of wholesale financial sectors, financial markets, financial institutions, the principal sectors are securities industry, commercial banking, asset management, and insurance. Prior to the acquisition of NYSE Euronext by the ICE in 2013, Marsh Carter was the Chairman of the NYSE, presently, the chairman is Jeffrey Sprecher
3.
S&P 500
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The S&P500 index components and their weightings are determined by S&P Dow Jones Indices. It differs from other U. S. stock market indices, such as the Dow Jones Industrial Average or the Nasdaq Composite index, because of its diverse constituency and weighting methodology. It is one of the most commonly followed equity indices, and many consider it one of the best representations of the U. S. stock market, the National Bureau of Economic Research has classified common stocks as a leading indicator of business cycles. The S&P500 was developed and continued to be maintained by S&P Dow Jones Indices, S&P Dow Jones Indices publishes many stock market indices such as the Dow Jones Industrial Average, S&P MidCap 400, the S&P SmallCap 600, and the S&P Composite 1500. It is a free-float capitalization-weighted index, and has many symbols, such as, ^GSPC, INX. The Composite Index, as the S&P500 was first called when it introduced its first stock index in 1923, three years later in 1926, the Composite Index expanded to 90 stocks and then in 1957 it expanded to its current 500. Standard & Poors, a company that doles out financial information, in 1941 Poors Publishing merged with Standard Statistics and therein assumed the name Standard and Poors Corporation. The S&P500 index in its present form began on March 4,1957, technology has allowed the index to be calculated and disseminated in real time. The S&P500 is widely used as a measure of the level of stock prices. In September 1962, Ultronic Systems Corp. entered into an agreement with Standard, under the terms of this agreement, Ultronics computed the S&P500 Stock Composite Index, the 425 Stock Industrial Index, the 50 Stock Utility Index, and the 25 Stock Rail Index. Throughout the market day these statistics were furnished to Standard & Poors, in addition, Ultronics also computed and reported the 94 S&P sub-indexes. On August 12,1982, the index closed at 102.42, the index reached a relative intraday high—which was not exceeded for over seven years—of 1,552.87, on March 24,2000, during the dot-com bubble. The index then declined by approximately 50%, to 768.63, on October 10,2002, on May 30,2007, the S&P500 closed at 1,530.23, to set its first all-time closing high in more than seven years. Less than a later, it dropped to 1,400. In mid-2007, the mortgage crisis spread to the wider U. S. financial sector. On November 20,2008, the index closed at 752.44, a modest recovery the following day still left the index down 45. 5% for the year. This year-to-date loss was the greatest since 1931, when the market declined more than 50%. The index closed the year at 903.25, for a loss of 38. 5%, the market continued to decline in early 2009, surrounding the financial crisis of 2008
4.
United Kingdom
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The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country in western Europe. Lying off the north-western coast of the European mainland, the United Kingdom includes the island of Great Britain, Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state—the Republic of Ireland. The Irish Sea lies between Great Britain and Ireland, with an area of 242,500 square kilometres, the United Kingdom is the 78th-largest sovereign state in the world and the 11th-largest in Europe. It is also the 21st-most populous country, with an estimated 65.1 million inhabitants, together, this makes it the fourth-most densely populated country in the European Union. The United Kingdom is a monarchy with a parliamentary system of governance. The monarch is Queen Elizabeth II, who has reigned since 6 February 1952, other major urban areas in the United Kingdom include the regions of Birmingham, Leeds, Glasgow, Liverpool and Manchester. The United Kingdom consists of four countries—England, Scotland, Wales, the last three have devolved administrations, each with varying powers, based in their capitals, Edinburgh, Cardiff and Belfast, respectively. The relationships among the countries of the UK have changed over time, Wales was annexed by the Kingdom of England under the Laws in Wales Acts 1535 and 1542. A treaty between England and Scotland resulted in 1707 in a unified Kingdom of Great Britain, which merged in 1801 with the Kingdom of Ireland to form the United Kingdom of Great Britain and Ireland. Five-sixths of Ireland seceded from the UK in 1922, leaving the present formulation of the United Kingdom of Great Britain, there are fourteen British Overseas Territories. These are the remnants of the British Empire which, at its height in the 1920s, British influence can be observed in the language, culture and legal systems of many of its former colonies. The United Kingdom is a country and has the worlds fifth-largest economy by nominal GDP. The UK is considered to have an economy and is categorised as very high in the Human Development Index. It was the worlds first industrialised country and the worlds foremost power during the 19th, the UK remains a great power with considerable economic, cultural, military, scientific and political influence internationally. It is a nuclear weapons state and its military expenditure ranks fourth or fifth in the world. The UK has been a permanent member of the United Nations Security Council since its first session in 1946 and it has been a leading member state of the EU and its predecessor, the European Economic Community, since 1973. However, on 23 June 2016, a referendum on the UKs membership of the EU resulted in a decision to leave. The Acts of Union 1800 united the Kingdom of Great Britain, Scotland, Wales and Northern Ireland have devolved self-government
5.
Net income
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In business, net income is an entitys income minus cost of goods sold, expenses and taxes for an accounting period. In the context of the presentation of financial statements, the IFRS Foundation defines net income as synonymous with profit, net income is a distinct accounting concept from profit but the same as net profit. Net income can also be calculated by adding a companys operating income to non-operating income, net income can be distributed among holders of common stock as a dividend or held by the firm as an addition to retained earnings. As profit and earnings are used synonymously for income, net earnings, often, the term income is substituted for net income, yet this is not preferred due to the possible ambiguity. Net income is called the bottom line because it is typically found on the last line of a companys income statement. The items deducted will typically include tax expense, financing expense, likewise, preferred stock dividends will be subtracted too, though they are not an expense. For a merchandising company, subtracted costs may be the cost of goods sold, sales discounts, for a product company advertising, manufacturing, and design and development costs are included
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United States
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Forty-eight of the fifty states and the federal district are contiguous and located in North America between Canada and Mexico. The state of Alaska is in the northwest corner of North America, bordered by Canada to the east, the state of Hawaii is an archipelago in the mid-Pacific Ocean. The U. S. territories are scattered about the Pacific Ocean, the geography, climate and wildlife of the country are extremely diverse. At 3.8 million square miles and with over 324 million people, the United States is the worlds third- or fourth-largest country by area, third-largest by land area. It is one of the worlds most ethnically diverse and multicultural nations, paleo-Indians migrated from Asia to the North American mainland at least 15,000 years ago. European colonization began in the 16th century, the United States emerged from 13 British colonies along the East Coast. Numerous disputes between Great Britain and the following the Seven Years War led to the American Revolution. On July 4,1776, during the course of the American Revolutionary War, the war ended in 1783 with recognition of the independence of the United States by Great Britain, representing the first successful war of independence against a European power. The current constitution was adopted in 1788, after the Articles of Confederation, the first ten amendments, collectively named the Bill of Rights, were ratified in 1791 and designed to guarantee many fundamental civil liberties. During the second half of the 19th century, the American Civil War led to the end of slavery in the country. By the end of century, the United States extended into the Pacific Ocean. The Spanish–American War and World War I confirmed the status as a global military power. The end of the Cold War and the dissolution of the Soviet Union in 1991 left the United States as the sole superpower. The U. S. is a member of the United Nations, World Bank, International Monetary Fund, Organization of American States. The United States is a developed country, with the worlds largest economy by nominal GDP. It ranks highly in several measures of performance, including average wage, human development, per capita GDP. While the U. S. economy is considered post-industrial, characterized by the dominance of services and knowledge economy, the United States is a prominent political and cultural force internationally, and a leader in scientific research and technological innovations. In 1507, the German cartographer Martin Waldseemüller produced a map on which he named the lands of the Western Hemisphere America after the Italian explorer and cartographer Amerigo Vespucci
7.
Netherlands
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The Netherlands, also informally known as Holland is the main constituent country of the Kingdom of the Netherlands. It is a densely populated country located in Western Europe with three territories in the Caribbean. The European part of the Netherlands borders Germany to the east, Belgium to the south, and the North Sea to the northwest, sharing borders with Belgium, the United Kingdom. The three largest cities in the Netherlands are Amsterdam, Rotterdam and The Hague, Amsterdam is the countrys capital, while The Hague holds the Dutch seat of parliament and government. The port of Rotterdam is the worlds largest port outside East-Asia, the name Holland is used informally to refer to the whole of the country of the Netherlands. Netherlands literally means lower countries, influenced by its low land and flat geography, most of the areas below sea level are artificial. Since the late 16th century, large areas have been reclaimed from the sea and lakes, with a population density of 412 people per km2 –507 if water is excluded – the Netherlands is classified as a very densely populated country. Only Bangladesh, South Korea, and Taiwan have both a population and higher population density. Nevertheless, the Netherlands is the worlds second-largest exporter of food and agricultural products and this is partly due to the fertility of the soil and the mild climate. In 2001, it became the worlds first country to legalise same-sex marriage, the Netherlands is a founding member of the EU, Eurozone, G-10, NATO, OECD and WTO, as well as being a part of the Schengen Area and the trilateral Benelux Union. The first four are situated in The Hague, as is the EUs criminal intelligence agency Europol and this has led to the city being dubbed the worlds legal capital. The country also ranks second highest in the worlds 2016 Press Freedom Index, the Netherlands has a market-based mixed economy, ranking 17th of 177 countries according to the Index of Economic Freedom. It had the thirteenth-highest per capita income in the world in 2013 according to the International Monetary Fund, in 2013, the United Nations World Happiness Report ranked the Netherlands as the seventh-happiest country in the world, reflecting its high quality of life. The Netherlands also ranks joint second highest in the Inequality-adjusted Human Development Index, the region called Low Countries and the country of the Netherlands have the same toponymy. Place names with Neder, Nieder, Nether and Nedre and Bas or Inferior are in use in all over Europe. They are sometimes used in a relation to a higher ground that consecutively is indicated as Upper, Boven, Oben. In the case of the Low Countries / the Netherlands the geographical location of the region has been more or less downstream. The geographical location of the region, however, changed over time tremendously
8.
Fast-moving consumer goods
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Fast-moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as drinks, toiletries, over-the-counter drugs, processed foods. In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years, FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruits and vegetables, dairy products, other goods, such as alcohol, toiletries, pre-packaged foods, soft drinks, chocolate, candies, and cleaning products, have high turnover rates. The sales are influenced by some holidays and season. Though the profit made on FMCG products is relatively small, they are generally sold in large quantities, thus. FMCG is a case of low margin and high volume business. Trade promotion management Category management Mass production
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Consumer behaviour
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It is also concerned with the social and economic impacts that purchasing and consumption behaviour has on both the consumer and wider society. Consumer behaviour blends elements from psychology, sociology, social anthropology, marketing and economics and it examines how emotions, attitudes and preferences affect buying behaviour. The study of behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups. The study of behaviour is concerned with all aspects of purchasing behaviour - from pre-purchase activities through to post-purchase consumption and evaluation activities. It is also concerned with all involved, either directly or indirectly, in purchasing decisions and consumption activities including brand-influencers. Research has shown that consumer behaviour is difficult to predict, even for experts in the field, however, new research methods such as ethnography and consumer neuroscience are shedding new light on how consumers make decisions. Customer relationship management databases have become an asset for the analysis of customer behaviour, understanding purchasing and consumption behaviour is a key challenge for marketers. Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced, some purchase decisions involve long, detailed processes that include extensive information search to select between competing alternatives. Other purchase decisions, such as impulse buys, are made almost instanteously with little or no investment of time or effort in information search, some purchase decisions are made by groups while others are made by individuals. When a purchase decision is made by a group, such as a household, different members of the group may become involved at different stages of the decision process. For example, one person may search for information while another may physically go to the store, buy the product, for most purchase decisions, each of the decision roles must be performed, but not always by the same individual. The importance of children as influencers in a range of purchase contexts should never be underestimated. The decision model situates the black box in an environment which shows the interaction of external and internal stimuli as well as consumer responses. The decision model assumes that purchase decisions do not occur in a vacuum, rather they occur in real time and are affected by other stimuli, including external environmental stimuli and the consumers momentary situation. The elements of the include, interpersonal stimuli or intrapersonal stimuli, environmental stimuli. In addition, the black box includes buyer characteristics and the decision process. In practice some purchase decisions, such as those made routinely or habitually, are not driven by a sense of problem-solving. Such decisions are termed low-involvement and are characterized by low levels of information search/ evaluation activities
10.
Broadcasting
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Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of communication were one-to-one, with the message intended for a single recipient. Over the air broadcasting is usually associated with radio and television, the receiving parties may include the general public or a relatively small subset, the point is that anyone with the appropriate receiving technology and equipment can receive the signal. The field of broadcasting includes both government-managed services such as radio, community radio and public television, and private commercial radio. The U. S. Code of Federal Regulations, title 47, part 97 defines broadcasting as transmissions intended for reception by the general public, private or two-way telecommunications transmissions do not qualify under this definition. For example, amateur and citizens band radio operators are not allowed to broadcast, as defined, transmitting and broadcasting are not the same. Transmissions using a wire or cable, like television, are also considered broadcasts. In the 2000s, transmissions of television and radio programs via streaming digital technology have increasingly been referred to as broadcasting as well, the earliest broadcasting consisted of sending telegraph signals over the airwaves, using Morse code, a system developed in the 1830s by Samuel F. B. Morse, physicist Joseph Henry and Alfred Vail and they developed an electrical telegraph system which sent pulses of electric current along wires which controlled an electromagnet that was located at the receiving end of the telegraph system. A code was needed to transmit natural language using only these pulses, Morse therefore developed the forerunner to modern International Morse code. Audio broadcasting began experimentally in the first decade of the 20th century, by the early 1920s radio broadcasting became a household medium, at first on the AM band and later on FM. Television broadcasting started experimentally in the 1920s and became widespread after World War II, satellite broadcasting was initiated in the 1960s and moved into general industry usage in the 1970s, with DBS emerging in the 1980s. Originally all broadcasting was composed of signals using analog transmission techniques but in the 2000s. In general usage, broadcasting most frequently refers to the transmission of information, Analog audio vs. HD Radio Analog television vs.9 zettabytes. This is the equivalent of 55 newspapers per person per day in 1986. Historically, there have been several methods used for broadcasting electronic media audio and/or video to the public, Telephone broadcasting. Telephone broadcasting also grew to include telephone services for news and entertainment programming which were introduced in the 1890s. These telephone-based subscription services were the first examples of electrical/electronic broadcasting, Radio broadcasting, audio signals sent through the air as radio waves from a transmitter, picked up by an antenna and sent to a receiver
11.
Advertising
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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services, Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, the actual presentation of the message in a medium is referred to as an advertisement or ad. Commercial ads often seek to generate increased consumption of their products or services through branding, on the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a product or service include political parties, interest groups, religious organizations. Non-profit organizations may use free modes of persuasion, such as a service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful, in 2015, the world spent an estimate of US$592.43 billion on advertising. Its projected distribution for 2017 is 40. 4% on TV,33. 3% on digital, internationally, the largest advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP. In Latin, ad vertere means to turn toward, egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii, lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell candy, advertisement usually takes in the form of calligraphic signboards and inked papers. Fruits and vegetables were sold in the city square from the backs of carts and wagons, the first compilation of such advertisements was gathered in Les Crieries de Paris, a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in newspapers in England. However, false advertising and so-called quack advertisements became a problem, thomas J. Barratt from London has been called the father of modern advertising. Working for the Pears Soap company, Barratt created an advertising campaign for the company products. One of his slogans, Good morning, have you used Pears soap. was famous in its day and into the 20th century. Barratt introduced many of the ideas that lie behind successful advertising
12.
Brand
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A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising, however, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors, the key components that form a brands toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies. Brand equity is the totality of a brands worth and is validated by assessing the effectiveness of these branding components. To reach such an invaluable brand prestige requires a commitment to a way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, when a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation, in accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. The word ‘brand’ is often used as a referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, a concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a associated with a commodity. The word, brand, derives from Dutch brand meaning to burn and this product was developed at Dhosi Hill, an extinct volcano in northern India. Roman glassmakers branded their works, with Ennion being the most prominent, the Italians used brands in the form of watermarks on paper in the 13th century. Blind Stamps, hallmarks, and silver-makers marks are all types of brand, industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, Bass & Company, the British brewery, claims their red-triangle brand as the worlds first trademark. Another example comes from Antiche Fornaci Giorgi in Italy, which has stamped or carved its bricks with the same proto-logo since 1731, cattle-branding has been used since Ancient Egypt. The term, maverick, originally meaning an un-branded calf, came from a Texas pioneer rancher, Sam Maverick, use of the word maverick spread among cowboys and came to apply to unbranded calves found wandering alone
13.
General Electric
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General Electric, often abbreviated as GE, is an American multinational conglomerate corporation incorporated in New York and headquartered in Boston, Massachusetts. In 2011, GE ranked among the Fortune 500 as the 68th-largest firm in the U. S. by gross revenue, as of 2012, the company was listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account. The Nobel Prize has twice been awarded to employees of General Electric, Irving Langmuir in 1932, on January 13,2016, it was announced that GE will be moving its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront neighborhood of Boston, Massachusetts. The first group of workers arrived in the summer of 2016, morgan and the Vanderbilt family for Edisons lighting experiments. The new company also acquired Sprague Electric Railway & Motor Company in the same year, both plants continue to operate under the GE banner to this day. The company was incorporated in New York, with the Schenectady plant used as headquarters for years thereafter. Around the same time, General Electrics Canadian counterpart, Canadian General Electric, was formed, in 1896, General Electric was one of the original 12 companies listed on the newly formed Dow Jones Industrial Average. After 120 years, it is the one of the original companies still listed on the Dow index. In 1911, General Electric absorbed the National Electric Lamp Association into its lighting business, GE established its lighting division headquarters at Nela Park in East Cleveland, Ohio. Nela Park is still the headquarters for GEs lighting business, owen D. Young, through GE, founded the Radio Corporation of America in 1919 to further international radio. GE used RCA as its retail arm for radio sales from 1919, in 1927, Ernst Alexanderson of GE made the first demonstration of his television broadcasts at his General Electric Realty Plot home at 1132 Adams Rd, Schenectady, NY. The sound was broadcast on GEs WGY, experimental television station W2XAD evolved into station WRGB which—along with WGY and WGFM —was owned and operated by General Electric until 1983. GEs history of working with turbines in the field gave them the engineering know-how to move into the new field of aircraft turbosuperchargers. Led by Sanford Alexander Moss, GE introduced the first superchargers during World War I, superchargers became indispensable in the years immediately prior to World War II, and GE was the world leader in exhaust-driven supercharging when the war started. This experience, in turn, made GE a natural selection to develop the Whittle W.1 jet engine that was demonstrated in the United States in 1941, GE ranked ninth among United States corporations in the value of wartime production contracts. In 2002, GE acquired the assets of Enron during its bankruptcy proceedings. Some consumers boycotted GE light bulbs, refrigerators and other products in the 1980s and 1990s to protest GEs role in weapons production. With IBM, Burroughs, NCR, Control Data Corporation, Honeywell, RCA and UNIVAC, GE had a line of general purpose and special purpose computers
14.
Marketing
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Marketing is the study and management of exchange relationships. Marketing is used to create the customer, to keep the customer, with the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law, the term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably, a similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. Marketing practice tended to be seen as an industry in the past. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and it is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times, the term marketing concept pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy its organizational objectives, Marketing and marketing concepts are directly related. An orientation, in the context, relates to a perception or attitude a firm holds towards its product or service. There exist several common orientations, A firm employing a product orientation is chiefly concerned with the quality of its own product, a firm would also assume that as long as its product was of a high standard, people would buy and consume the product. A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible. Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, a firm focusing on a production orientation specializes in producing as much as possible of a given product or service. Thus, this signifies a firm exploiting economies of scale, until the minimum efficient scale is reached, a production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes do not rapidly alter. The marketing orientation is perhaps the most common used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, the marketing orientation often has three prime facets, which are, A firm in the market economy can survive by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firms future viability, in this sense, a firms marketing department is often seen as of prime importance within the functional level of an organization. Information from a marketing department would be used to guide the actions of other departments within the firm. As an example, a department could ascertain that consumers desired a new type of product
15.
The Coca-Cola Company
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The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler, the Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The companys stock is listed on the NYSE and is part of DJIA, the S&P500 index, the Russell 1000 Index, as of 2015, its chairman and its CEO is Muhtar Kent. In December 2016, it was announced that James Quincey, the operating officer would replace Kent as CEO. The company has a history of acquisitions. Coca-Cola acquired Minute Maid in 1960, the Indian cola brand Thums Up in 1993, in 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million. In 2007, it acquired Fuze Beverage from founder Lance Collins, the companys 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4 billion bid for the Huiyuan Juice Group, on the grounds the resulting company would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal, in 1982, Coca-Cola purchased Columbia Pictures for $692 million. It sold the studio to Sony, for $3 billion. In 2013, Coca-Cola finalized its purchase of ZICO, a water company. In 2011, the Coca-Cola company bought the rest of the tea company Honest Tea. In 2015, the took a minority stake ownership in the cold pressed juice manufacturer. According to The Coca-Cola Companys 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries and this is more countries than are generally agreed to exist, according to the World Atlas.5 billion. Of these, beverages bearing the trademark Coca-Cola or Coke accounted for approximately 78% of the companys total gallon sales, the figure in 2010 showed that they sold 1.6 billion drinks every day. In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales, since the 1920s, Coca-Cola has been a publicly traded company. One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, Coca-Cola has paid a dividend, increasing each year for 49 years. Stock is available from a direct purchase program, through Computershare Trust Company, the bottlers then sell, distribute, and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors. Outside the United States, the bottlers also control the fountain business, since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these anchor bottlers
16.
Procter & Gamble
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It primarily specializes in a wide range of cleaning agents, personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product also included foods, snacks. In 2014, P&G recorded $83.1 billion in sales, David Taylor is the current president and CEO of Procter & Gamble. Candlemaker William Procter born in the United Kingdom and soapmaker James Gamble born in Ireland, emigrated from England and Ireland and they settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners, on October 31,1837, as a result of the suggestion, Procter & Gamble was created. In 1858–1859, sales reached $1 million, by that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap, in addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gambles products. In the 1880s, Procter & Gamble began to market a new product, the company called the soap Ivory. William Arnett Procter, William Procters grandson, began a program for the companys workforce in 1887. By giving the workers a stake in the company, he assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The companys leaders began to diversify its products, as well, and in 1911, began producing Crisco, as radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these often became commonly known as soap operas. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947, in 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin paper mills, once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux, babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of waste requiring landfilling
17.
Walmart
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Wal-Mart Stores, Inc. doing business as Walmart, is an American multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962, as of January 31,2017, Walmart has 11,695 stores and clubs in 28 countries, under a total of 63 banners. The company operates under the name Walmart in the United States and it operates as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Brazil, and Canada and it also owns and operates the Sams Club retail warehouses. Walmart is the worlds largest company by revenue, according to the Fortune Global 500 list in 2016 and it is a family-owned business, as the company is controlled by the Walton family. Sam Waltons heirs own over 50 percent of Walmart through their company, Walton Enterprises. Walmart is also one of the worlds most valuable companies by market value, in 2016,62.3 percent of Walmarts US$478.614 billion sales came from its U. S. operations. The company was listed on the New York Stock Exchange in 1972, by 1988, Walmart was the most profitable retailer in the U. S. and by October 1989, it had become the largest in terms of revenue. A Walmart in York, Pennsylvania opened in October 1990, bringing the store to the Northeast. In 1945, a businessman and a former J. C. Penney employee, Sam Walton and his primary focus was on selling products at low prices to get higher-volume sales at a lower profit margin, portraying it as a crusade for the consumer. He experienced setbacks, because the price and branch purchase were unusually high. He passed on the savings in the product pricing, sales increased 45 percent in his first year of ownership to US$105,000 in revenue, which increased to US$140,000 the next year and US$175,000 the year after that. Within the fifth year, the store was generating US$250,000 in revenue, when the lease for the location expired, Walton was unable to reach an agreement for renewal, so he opened up a new store at 105 N. Main Street in Bentonville, naming it Waltons Five and Dime and that store is now the Walmart Museum. On July 2,1962, Walton opened the first Walmart Discount City store at 719 W. Walnut Street in Rogers, within its first five years, the company expanded to 24 stores across Arkansas and reached US$12.6 million in sales. In 1968, it opened its first stores outside Arkansas, in Sikeston, Missouri and Claremore, the company was incorporated as Wal-Mart Stores, Inc. on October 31,1969. In 1970, it opened its office and first distribution center in Bentonville. It had 38 stores operating with 1,500 employees and sales of US$44.2 million and it began trading stock as a publicly held company on October 1,1970, and was soon listed on the New York Stock Exchange
18.
Consumption (economics)
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Consumption is major concept in economics and is also studied by many other social sciences. Economists are particularly interested in the relationship between consumption and income, as modeled with the consumption function, different schools of economists define production and consumption differently. Other economists define consumption much more broadly, as the aggregate of all activity that does not entail the design, production and marketing of goods. The consumption function is a function that expresses consumer spending in terms of its determinants, such as income. The Keynesian consumption function is known as the absolute income hypothesis, as it only bases consumption on current income. Criticism of this led to the development of Milton Friedmans permanent income hypothesis. Consumption is defined in part by comparison to production, in the tradition of the Columbia School of Household Economics, also known as the New Home Economics, commercial consumption has to be analyzed in the context of household production. The opportunity cost of time affects the cost of home-produced substitutes and therefore demand for commercial goods, the elasticity of demand for consumption goods is also a function of who performs chores in households and how their spouses compensate them for opportunity costs of home production. Different schools of economists define production and consumption differently, other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services. Consumption can also be measured by a variety of different ways such as energy in energy economics metrics, aggregate consumption is a component of aggregate demand. According to the UN, today’s consumption is undermining the environmental resource base, and the dynamics of the consumption-poverty-inequality-environment nexus are accelerating. Developing countries like India, as they move down the path of copying the consumption patterns of developed economies, some economists talk about putting a price on using earths resources which is in addition to the cost of just extracting them. Die Broke is a similar idea, distinction, A Social Critique of the Judgement of Taste. The World of Goods, Towards an Anthropology of Consumption, ivanova, Diana, Stadler, Konstantin, Steen-Olsen, Kjartan, Wood, Richard, Vita, Gibran, Tukker, Arnold, Hertwich, Edgar G. Environmental Impact Assessment of Household Consumption. An essay examining the strengths and weaknesses of Keyness theory of consumption
19.
CBS
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CBS is an American commercial broadcast television network that is a flagship property of CBS Corporation. The company is headquartered at the CBS Building in New York City with major facilities and operations in New York City. CBS is sometimes referred to as the Eye Network, in reference to the iconic logo. It has also called the Tiffany Network, alluding to the perceived high quality of CBS programming during the tenure of William S. Paley. It can also refer to some of CBSs first demonstrations of color television, the network has its origins in United Independent Broadcasters Inc. a collection of 16 radio stations that was purchased by Paley in 1928 and renamed the Columbia Broadcasting System. Under Paleys guidance, CBS would first become one of the largest radio networks in the United States, in 1974, CBS dropped its former full name and became known simply as CBS, Inc. In 2000, CBS came under the control of Viacom, which was formed as a spin-off of CBS in 1971, CBS Corporation is controlled by Sumner Redstone through National Amusements, which also controls the current Viacom. The television network has more than 240 owned-and-operated and affiliated stations throughout the United States. The origins of CBS date back to January 27,1927, Columbia Phonographic went on the air on September 18,1927, with a presentation by the Howard Barlow Orchestra from flagship station WOR in Newark, New Jersey, and fifteen affiliates. Operational costs were steep, particularly the payments to AT&T for use of its land lines, in early 1928 Judson sold the network to brothers Isaac and Leon Levy, owners of the networks Philadelphia affiliate WCAU, and their partner Jerome Louchenheim. With the record out of the picture, Paley quickly streamlined the corporate name to Columbia Broadcasting System. He believed in the power of advertising since his familys La Palina cigars had doubled their sales after young William convinced his elders to advertise on radio. By September 1928, Paley bought out the Louchenheim share of CBS, during Louchenheims brief regime, Columbia paid $410,000 to A. H. Grebes Atlantic Broadcasting Company for a small Brooklyn station, WABC, which would become the networks flagship station. WABC was quickly upgraded, and the relocated to 860 kHz. The physical plant was relocated also – to Steinway Hall on West 57th Street in Manhattan, by the turn of 1929, the network could boast to sponsors of having 47 affiliates. Paley moved right away to put his network on a financial footing. In the fall of 1928, he entered talks with Adolph Zukor of Paramount Pictures. The deal came to fruition in September 1929, Paramount acquired 49% of CBS in return for a block of its stock worth $3.8 million at the time
20.
NBCUniversal
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NBCUniversal is an American multinational media conglomerate. It has a significant presence in broadcasting through a portfolio of domestic and international properties, including terrestrial, via the Universal Parks & Resorts division, the company is also the third-largest operator of amusement parks in the world. NBC Universal was formed on May 12,2004 by the merger of General Electrics National Broadcasting Company with Vivendis Vivendi Universal Entertainment, as of March 19,2013, it is wholly owned by Comcast who bought GEs ownership stake. NBC and Universal Television had a long-standing partnership dating back to 1950 and this partnership continued throughout a number of name changes and changes of ownership. NBC Universal Television has its roots in a series of expansions undertaken by NBC. In the late 1980s, NBC began pursuing a strategy of diversification, NBC also had partial ownership of several regional sports channels and other cable channels such as American Movie Classics and Court TV. In 1995, NBC began operating NBC Desktop Video, a news service that delivered live video to personal computers. The following year, NBC announced an agreement with Microsoft to create an all-news cable television channel, a separate joint venture with Microsoft included establishing a news website, MSNBC. com. In 1998, NBC partnered with Dow Jones & Co, the two companies combined their financial news channels outside the US. The new networks included NBC Europe, CNBC Europe, NBC Asia, CNBC Asia, NBC Africa, in 1999, NBC took a 32% stake in the Paxson group, operator of PAX TV. Five years later, NBC decided to sell its interest in PAX TV and end its relationship with PAX owner, in 2001, NBC acquired the US Spanish-language broadcaster Telemundo, which included the bilingual Mun2 Television. That same year NBC acquired the cable channel Bravo, the sale and resulting merger formed NBC Universal. The new company was 80% owned by GE, and 20% owned by Vivendi, Universal Music Group was not included in the deal and is not part of NBC Universal. On August 2,2004, the divisions of NBC. NBC Studios series bought into the company include the NBC dramas Las Vegas, Crossing Jordan, Universal Network Television bought the Law & Order franchise and The District—in fact, Universal Network Television had co-produced American Dreams with NBC before the merger. Entertainment shows produced by the new group include The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly, and Saturday Night Live. The formation of NBC Universal saw the establishment of NBC Universal Cable, which oversees the distribution, marketing, NBC Universal Cable also manages the companys investments in The Weather Channel and TiVo. The cable division also used to operate NBC Weather Plus until 2008 and it also owned a 50% stake in Canal+ and also owned a 15% stake in A+E Networks until 2012
21.
News Corporation
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The original News Corporation or News Corp. was an American multinational mass media corporation headquartered in New York City. It was the worlds fourth-largest media group in 2014 in terms of revenue, board members include prominent former Spanish prime minister José María Aznar. News Corporation was a traded company listed on the NASDAQ. Formerly incorporated in Adelaide, South Australia, the company was re-incorporated under Delaware General Corporation Law after a majority of shareholders approved the move on 12 November 2004. News Corporation was headquartered at 1211 Avenue of the Americas, New York and its major holdings at the time of the split were News Limited, News International, Dow Jones & Company, the book publisher HarperCollins, and the Fox Entertainment Group. News Corp was created in 1979 by Rupert Murdoch as a company for News Limited. News Limited was created in 1923 in Adelaide, subsequently the controlling interest was bought by The Herald, in 1949, Sir Keith Murdoch took control of The Adelaide News. When he died in 1952, his son Rupert inherited a controlling interest in an Adelaide afternoon tabloid, News Limited operates today as News Corporations Australian brand, The Australian operating out of Surry Hills, in Sydney. News Ltd. made its first acquisition in the United States in 1973, soon afterwards it founded the National Star, a supermarket tabloid, and in 1976 it purchased the New York Post. In 1981, News Corp bought half of the movie studio 20th Century Fox, in 1985, News Corp announced it was buying the Metromedia group of stations, setting the stage for the launch of a fourth U. S. commercial broadcasting television network. On 4 September 1985, Murdoch became a citizen to satisfy the legal requirement that only United States citizens could own American television stations. In 1986, the Metromedia deal closed, and the Fox Broadcasting Company was launched and this network, known on-screen as Fox, can now be picked up in over 96% of U. S. households. In 1986 and 1987, News Corp moved to adjust the production process of its British newspapers, a number of senior Australian media moguls were brought into Murdochs powerhouse, including John Dux, who was managing director of the South China Morning Post. This led to a confrontation with the printing unions National Graphical Association and Society of Graphical, the move of News Internationals London operation to Wapping in the East End resulted in nightly battles outside the new plant. Delivery vans and depots were frequently and violently attacked, in 1993, News Corp acquired a 63. 6% stake of the Hong Kong-based STAR TV satellite network for over $500 million, followed by the purchase of the remaining 36. 4% in July 1995. Murdoch declared that, have proved a threat to totalitarian regimes everywhere. Satellite broadcasting makes it possible for residents of many closed societies to bypass state-controlled television channels. In 1995, the Fox network became the object of scrutiny from the FCC when it was alleged that its Australian base made Murdochs ownership of Fox illegal, the FCC, however, ruled in Murdochs favour, stating that his ownership of Fox was in the publics best interests
22.
The Walt Disney Company
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The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California. It is the second largest media conglomerate in terms of revenue. Disney was founded on October 16,1923 – by brothers Walt Disney, the company also operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its operations and also started divisions focused upon theater, radio, music, publishing. In addition, Disney has since created corporate divisions in order to more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its studio, Walt Disney Studios. Disneys other three divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products. The company has been a component of the Dow Jones Industrial Average since May 6,1991, Mickey Mouse, an early and well-known cartoon creation of the company, is a primary symbol and mascot for Disney. In early 1923, Kansas City, Missouri, animator Walt Disney created a film entitled Alices Wonderland. After the bankruptcy in 1923 of his previous firm, Laugh-O-Gram Studios, Disney moved to Hollywood to join his brother, Walt and Roy Disney formed Disney Brothers Cartoon Studio that same year. More animated films followed after Alice, in January 1926, with the completion of the Disney studio on Hyperion Street, the Disney Brothers Studios name was changed to the Walt Disney Studio. The distributor owned Oswald, so Disney only made a few hundred dollars, Disney completed 26 Oswald shorts before losing the contract in February 1928, due to a legal loophole, when Winklers husband Charles Mintz took over their distribution company. After failing to take over the Disney Studio, Mintz hired away four of Disneys primary animators to start his own animation studio, Snappy Comedies. In 1928, to recover from the loss of Oswald the Lucky Rabbit, Disney came up with the idea of a character named Mortimer while on a train headed to California. The mouse was later renamed Mickey Mouse and starred in several Disney produced films, ub Iwerks refined Disneys initial design of Mickey Mouse. Disneys first sound film Steamboat Willie, a cartoon starring Mickey, was released on November 18,1928 through Pat Powers distribution company and it was the first Mickey Mouse sound cartoon released, but the third to be created, behind Plane Crazy and The Gallopin Gaucho. Disney used Pat Powers Cinephone system, created by Powers using Lee De Forests Phonofilm system, Steamboat Willie premiered at B. S. Mosss Colony Theater in New York City, now The Broadway Theatre. Disneys Plane Crazy and The Galloping Gaucho were then retrofitted with synchronized sound tracks, Disney continued to produce cartoons with Mickey Mouse and other characters, and began the Silly Symphonies series with Columbia Pictures signing on as Symphonies distributor in August 1929
23.
Market research
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Market research is any organized effort to gather information about target markets or customers. It is an important component of business strategy. Market research is one of the key used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size, Market research began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertisers began to realize the significance of demographics revealed by sponsorship of different radio programs, Market research is a way of getting an overview of consumers wants, needs and beliefs. It can also involve discovering how they act, the research can be used to determine how a product could be marketed. Peter Drucker believed market research to be the quintessence of marketing, there are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research, Market researchers have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets. Market segmentation Market segmentation is the division of the market or population into subgroups with similar motivations, for B2B segmentation firmographics is commonly used. Market trends Market trends are the upward or downward movement of a market, determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, SWOT analysis SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. Not only should a SWOT be used in the stage of the company. A SWOT may also be written up for the competition to understand how to develop the marketing, another factor that can be measured is marketing effectiveness. It reduces the risks involved in making decisions as well as strategies, some major benefits are - i. Marketing research assists in providing accurate and latest trends related to demand, consumer behavior, sales and it helps in better understanding of the market, thus helps in product design, features and demand forecasts iii. It assists in studying and understanding the competitors, thus identifying unique selling propositions for a business, Market research reaps many such benefits which are Industry and business specific and have high ROIs. It is important to test marketing material for films to see how an audience will receive it and this is stimulated by product-enhancing websites, graphics, and content designed to attract casual surfing shoppers, researching for their particular needs, competitive prices and quality. According to the Small Business Administration, a business is significantly contributed to by gaining knowledge about customers, competitors
24.
Radio
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When radio waves strike an electrical conductor, the oscillating fields induce an alternating current in the conductor. The information in the waves can be extracted and transformed back into its original form, Radio systems need a transmitter to modulate some property of the energy produced to impress a signal on it, for example using amplitude modulation or angle modulation. Radio systems also need an antenna to convert electric currents into radio waves, an antenna can be used for both transmitting and receiving. The electrical resonance of tuned circuits in radios allow individual stations to be selected, the electromagnetic wave is intercepted by a tuned receiving antenna. Radio frequencies occupy the range from a 3 kHz to 300 GHz, a radio communication system sends signals by radio. The term radio is derived from the Latin word radius, meaning spoke of a wheel, beam of light, however, this invention would not be widely adopted. The switch to radio in place of wireless took place slowly and unevenly in the English-speaking world, the United States Navy would also play a role. Although its translation of the 1906 Berlin Convention used the terms wireless telegraph and wireless telegram, the term started to become preferred by the general public in the 1920s with the introduction of broadcasting. Radio systems used for communication have the following elements, with more than 100 years of development, each process is implemented by a wide range of methods, specialised for different communications purposes. Each system contains a transmitter, This consists of a source of electrical energy, the transmitter contains a system to modulate some property of the energy produced to impress a signal on it. This modulation might be as simple as turning the energy on and off, or altering more subtle such as amplitude, frequency, phase. Amplitude modulation of a carrier wave works by varying the strength of the signal in proportion to the information being sent. For example, changes in the strength can be used to reflect the sounds to be reproduced by a speaker. It was the used for the first audio radio transmissions. Frequency modulation varies the frequency of the carrier, the instantaneous frequency of the carrier is directly proportional to the instantaneous value of the input signal. FM has the capture effect whereby a receiver only receives the strongest signal, Digital data can be sent by shifting the carriers frequency among a set of discrete values, a technique known as frequency-shift keying. FM is commonly used at Very high frequency radio frequencies for high-fidelity broadcasts of music, analog TV sound is also broadcast using FM. Angle modulation alters the phase of the carrier wave to transmit a signal
25.
Dun & Bradstreet
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Often referred to as D&B, the company’s database contains information on more than 235 million companies across 200 countries worldwide. Dun & Bradstreet has been listed on the Fortune 500 and was one of the first companies to be traded on the New York Stock Exchange. Dun & Bradstreet traces its history back to July 20,1841, with the formation of The Mercantile Agency in New York City by Lewis Tappan, as an advocate for civil rights, Tappan used his abolitionist connections to expand and update the company’s credit information. In spite of accusations for invading personal privacy, by 1844 the Mercantile Agency had over 280 clients, the agency continued to expand allowing offices to open in Boston, Philadelphia, and Baltimore. By 1849, Tappan retired, allowing Benjamin Douglass to take over the booming business, in 1859, Douglass transferred the company over to Robert Graham Dun, who immediately changed the firm’s name to R. G. Over the next 40 years, Graham Dun continued to expand the business across international boundaries, in 1933, Dun merged with competitor, John M. Bradstreet to form todays Dun & Bradstreet. The merger was engineered by Duns CEO Arthur Whiteside, the Data Universal Numbering System was invented in 1962. In 1996 the company tri-vested creating three entities D&B Companies, Nielsen and the Cognizant Corporation, Cognizant Corporation included Nielsen TV Ratings, Gartner Group, Clarke-ONeill, Erisco and several other lesser known entities. In 1999 Cognizant Corporation spun off Nielsen TV Ratings and shortly thereafter divested all its holdings emerging as IMS Health, IMS Health continued to hold its prize incubator company that is today known as Cognizant Corporation. In August 2010, Dun & Bradstreet spun off and sold their credit monitoring and management business to a newly formed company, in 2012, Dun & Bradstreet acquired AllBusiness. com. The company derives revenues through subscriptions as well as pay-per-business report, additional revenue is derived from business subsidiaries including Hoovers. Dun & Bradstreet products and services fall under three categories, finance solutions, operations solutions and sales and marketing solutions. Risk management products include the Business Information Report, Comprehensive Report, D&B Direct and these solutions provide current and historical business information primarily used for third party marketing. In the DNBi platform customers can view ECF reports, decision based on data, Dun & Bradstreet also owns the business research corporation Hoovers. Dun & Bradstreet has offices in five continents – North and South America, Australia -, Asia and Europe. The company has had offices in Australia since 1887, Mexico since 1896, New Zealand since 1903, Argentina since 1911, Venezuela since 1920, Brazil since 1933 and Peru since 1981. The company’s core office locations are in the US and Canada, Ireland, the UK and it has several offices in India as well, with its head office in Mumbai
26.
Sanoma
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Sanoma Corporation is a leading media group in the Nordic countries with operations in over 10 European countries, based in Helsinki. SanomaWSOY was formed in 1999 with the merger of Sanoma Corporation, WSOY, the group reverted to the name Sanoma Corporation in October 2008. On 5 March 2012, the announced that it had sold R-kioski. The group had been working on the purchase for a decade, the purchase brought the Reitan Group to 2,500 kiosk outlets, making it the second-largest kiosk group in Europe. The group has a turnover of 2.761 billion euros. Sanomas stock is listed on the Helsinki Stock Exchange and its biggest owners include Aatos Erkko and other members of the Erkko family. The newspaper Helsingin Sanomat that was founded in 1889 as Päivälehti, is one of the single most significant products of the group. The company consists of two divisions, Sanoma Media, Magazine publishing, newspaper publishing, printing, TV, radio, online gaming services and it was formed by the merger of former Sanoma Magazines, Sanoma News and Sanoma Entertainment divisions
27.
The Hollywood Reporter
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Headquartered in Los Angeles, THR is part of the Hollywood Reporter-Billboard Media Group, a group of properties that includes Billboard and SpinMedia. It is owned by Eldridge Industries, a company owned by an executive of its previous owner. Under Janice Min, a faltering THR was relaunched in 2010 as a weekly print magazine with a revamped, continuously updated website, as well as mobile. THR was founded in 1930 by William R, billy Wilkerson as Hollywoods first daily entertainment trade newspaper. The first edition appeared on September 3,1930, and featured Wilkersons front-page Tradeviews column, the newspaper appeared Monday to Saturday for the first 10 years, except for a brief period, then Monday to Friday from 1940. Wilkerson ran the THR until his death in September 1962, although his final column appeared 18 months prior, from the late 1930s, Wilkerson used THR to push the view that the industry was a communist stronghold. In particular, he opposed the screenplay writers trade union, the Screen Writers Guild, in 1946 the Guild considered creating an American Authors Authority to hold copyright for writers, instead of ownership passing to the studios. Wilkerson devoted his Tradeviews column to the issue on July 29,1946 and he went to confession before publishing it, knowing the damage it would cause, but was apparently encouraged by the priest to go ahead with it. The column contained the first industry names, including Dalton Trumbo and Howard Koch, on became the Hollywood blacklist. Eight of the 11 people Wilkerson named were among the Hollywood Ten who were blacklisted after hearings in 1947 by the House Un-American Activities Committee. In 1997 THR reporter David Robb wrote a story about the newspapers involvement, for the blacklists 65th anniversary in 2012, the THR published a lengthy investigative piece about Wilkersons role, by reporters Gary Baum and Daniel Miller. The same edition carried an apology from Wilkersons son, W. R. Wilkerson III and he wrote that his father had been motivated by revenge for his thwarted ambition to own a studio. Wilkersons wife, Tichi Wilkerson Kassel, took over as publisher and she sold the paper on April 11,1988, to Affiliated Publications, parent company of Billboard Publications, for $26.7 million. Robert J. Dowling became THR president in 1988 and editor-in-chief, Dowling brought in Alex Ben Block as editor in 1990, and editorial quality of both news and specials steadily improved. Block and Teri Ritzer dampened much of the coverage and cronyism that had infected the paper under Wilkerson. After Block left, former editor at Variety, Anita Busch, was brought in as editor between 1999 and 2001. Busch was credited with making the paper competitive with Variety, tony Uphoff assumed the publisher position in November 2005. Uphoff was replaced in October 2006 by John Kilcullen, the publisher of Billboard, Kilcullen was a defendant in Billboards infamous dildo lawsuit, in which he was accused of race discrimination and sexual harassment
28.
Billboard (magazine)
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Billboard is an American entertainment media brand owned by the Hollywood Reporter-Billboard Media Group, a division of Eldridge Industries. It publishes pieces involving news, video, opinion, reviews, events and it is also known for its music charts, including the Billboard Hot 100 and Billboard 200, tracking the most popular singles and albums in different genres. It also hosts events, owns a publishing firm, and operates several TV shows, Billboard was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson later acquired Hennegens interest in 1900 for $500, in the 1900s, it covered the entertainment industry, such as circuses, fairs and burlesque shows. It also created a service for travelling entertainers. Billboard began focusing more on the industry as the jukebox, phonograph. Many topics it covered were spun-off into different magazines, including Amusement Business in 1961 to cover outdoor entertainment so that it could focus on music. After Donaldson died in 1925, Billboard was passed down to his children and Hennegans children, until it was sold to investors in 1985. The first issue of Billboard was published in Cincinnati, Ohio, on November 1,1894 by William Donaldson, initially, it covered the advertising and bill posting industry and was called Billboard Advertising. At the time, billboards, posters and paper advertisements placed in public spaces were the means of advertising. Donaldson handled editorial and advertising, while Hennegan, who owned Hennegan Printing Co. managed magazine production, the first issues were just eight pages long. The paper had columns like The Bill Room Gossip and The Indefatigable, a department for agricultural fairs was established in 1896. The title was changed to The Billboard in 1897, after a brief departure over editorial differences, Donaldson purchased Hennegans interest in the business in 1900 for $500, to save it from bankruptcy. That May, Donaldson changed it from a monthly to a paper with a greater emphasis on breaking news. He improved editorial quality and opened new offices in New York, Chicago, San Francisco, London and he also re-focused the magazine on outdoor entertainment like fairs, carnivals, circuses, vaudeville and burlesque shows. A section devoted to circuses was introduced in 1900, followed by more prominent coverage of events in 1901. Billboard also covered topics including regulation, a lack of professionalism, economics and it had a stage gossip column covering the private lives of entertainers, a tent show section covering traveling shows and a sub-section called Freaks to order. According to The Seattle Times, Donaldson also published articles attacking censorship, praising productions exhibiting good taste
29.
WPP Group
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WPP plc, is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. It is the worlds largest advertising company by revenues, and employs around 190,000 people in 3,000 offices across 112 countries and it is now one of the Big Four agency companies, alongside Publicis, Interpublic Group of Companies and Omnicom. WPP has a listing on the London Stock Exchange and is a constituent of the FTSE100 Index. It has a listing on NASDAQ. Wire and Plastic Products plc was founded in 1971 as a manufacturer of wire shopping baskets. In 1985 Martin Sorrell, searching for a company through which to build a worldwide marketing services company. Sorrell had been the director for the advertising agency Saatchi & Saatchi from 1977 to 1985, managing its takeovers of companies in the US. The holding company was renamed WPP Group and in 1987 Sorrell became its chief executive, during 1986 WPP became the parent company of Picquotware, a manufacturer of teapots and jugs, based in Northampton. In November 1987 a fire destroyed the Northampton factory and production was restarted at Burntwood in Staffordshire, on 25 November 2004 WPP closed the Burntwood factory and stopped manufacturing Picquotware, all assets were sold on 14 December 2004. In 1987 the company acquired J. Walter Thompson for $566m, the company listed on NASDAQ in 1988. In 1989 it acquired Ogilvy Group for $864m and in 1998 formed an alliance with Asatsu-DK Inc. of Japan. In May 2000, WPP agreed to acquire the United States-based advertising company Young & Rubicam for $5.7 billion, the takeover made WPP the largest advertising company in the world measured by billings and revenue, overtaking Omnicom Group and Interpublic. In 2006, WPP took over majority share of Chinas largest field marketing and brand activation agency, Always has since been placed under the J. Walter Thompson group to provide breakthrough into the Chinese market and full on field marketing and brand activation support to JWT offices around Asia. In 2007, WPP Digital was created to develop the Groups digital capabilities, in October 2008, WPP acquired market research firm Taylor Nelson Sofres for £1.6 billion. During 2009 WPP reduced its workforce by around 14,000 employees, or 12. 3% of its total staff numbers. In June 2012, WPP agreed to acquire the digital advertising agency AKQA for US$540 million, in March 2014 WPP agreed to acquire a minority stake in Swedish broadcaster FlowNetwork. In July 2015 WPP agreed to acquire a majority stake in the digital healthcare agency ABS Creative, in November 2015 WPP agreed to acquire a majority stake in Essence, a global digital agency. WPPs advertising agency company holdings include the Grey Group, Ogilvy & Mather, Young & Rubicam Brands, Landor Associates, wPPs government lobbying and public relations company holdings including Hill+Knowlton Strategies, Ogilvy Public Relations Worldwide, Burson-Marsteller, and Cohn & Wolfe
$6.3 billion (2016)[4]
$502 million (2016)[4]