The 2004 No Mercy was the seventh No Mercy professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held exclusively for wrestlers from the promotion's SmackDown! brand division. The event took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey. Eight professional wrestling matches were contested on the event's card.
Promotional poster featuring John "Bradshaw" Layfield
John "Bradshaw" Layfield as WWE Champion
Eddie Guerrero faced Luther Reigns
John Cena faced Booker T for the United States Championship
Professional wrestling match types
Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a storyline. Throughout professional wrestling's decades-long history, some gimmick matches have spawned many variations of the core concept.
A stretcher at ringside prior to a stretcher match
The Undertaker in a casket match against CM Punk
A steel cage match at a 2013 Impact Wrestling event
The original Elimination Chamber structure