A non-Newtonian fluid is a fluid that does not follow Newton's law of viscosity, that is, it has variable viscosity dependent on stress. In particular, the viscosity of non-Newtonian fluids can change when subjected to force. Ketchup, for example, becomes runnier when shaken and is thus a non-Newtonian fluid. Many salt solutions and molten polymers are non-Newtonian fluids, as are many commonly found substances such as custard, toothpaste, starch suspensions, corn starch, paint, blood, melted butter, and shampoo.
Paint is a non-newtonian fluid. A flat surface covered with white paint is oriented vertically (before taking the picture the flat surface was horizontal, placed on a table). The fluid starts dripping down the surface but, because of its non-newtonian nature, it is subjected to stress due to the gravitational acceleration. Therefore, instead of slipping along the surface, it forms very large and very dense droplets with limited dripping.
Oobleck on a subwoofer. Applying force to oobleck, by sound waves in this case, makes the non-Newtonian fluid thicken.
A gel is a semi-solid that can have properties ranging from soft and weak to hard and tough. Gels are defined as a substantially dilute cross-linked system, which exhibits no flow when in the steady state, although the liquid phase may still diffuse through this system.
An upturned vial of hair gel