Norman Rose was an American actor, film narrator and radio announcer whose velvety baritone was often called "the Voice of God" by colleagues. He was best known as the narrator's voice in the fictitious coffee grower's Juan Valdez Colombian coffee television commercials and the announcer-narrator of NBC's Dimension X.

Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his donkey Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media.