Norseman is a town located in the Goldfields-Esperance region of Western Australia along the Coolgardie-Esperance Highway, 726 kilometres (451 mi) east of Perth and 278 metres (912 ft) above sea level. It is also the starting point of the Eyre Highway, and the last major town in Western Australia before the South Australian border 720 kilometres (447 mi) to the east. At the 2021 census, Norseman had a population of 562, of which 17% were Australian Aboriginal.

Coolgardie–Esperance Highway is a 370-kilometre (230 mi) Western Australian highway between Coolgardie and Esperance. It runs in a north–south direction linking the state's Eastern Goldfields to the coast.