Notsuke Peninsula is a peninsula on the east coast of Hokkaidō, Japan, with its northwestern base in Shibetsu and southeast tip in Betsukai. The name is derived from the Ainu for jawbone, notkeu (ノッケウ), purportedly due to the landform's visual resemblance to that of a whale. The curved peninsula, the longest sandspit in the country, with a length of some 26 kilometres (16 mi) to 28 kilometres (17 mi), extends into the Nemuro Strait, which lies between Shiretoko Peninsula, Nemuro Peninsula, and the disputed island of Kunashiri in the Sea of Okhotsk; it was formed by the deposition of sand sediment carried by the currents in the strait, and itself forms and largely encloses Notsuke Bay. There remain on the peninsula traces of Satsumon culture pit dwellings, while during the Edo period samurai were stationed at a checkpoint controlling the crossing to Kunashiri. It is said that from the Edo period to the beginning of the Meiji period there was a settlement known as Kiraku (キラク) at the tip of the peninsula, with streets lined with samurai residences and even pleasure quarters, but this is not shown on contemporary maps and is poorly attested in the literature. Prominent features today include withered and eroded stretches of Sakhalin fir at Todowara and Mongolian oak at Narawara (ナラワラ), while to be found in the Notsuke Peninsula Primeval Flower Garden near Notsukezaki Lighthouse towards the eastern tip are the Kamchatka lily, Japanese iris, sea pea, Rosa rugosa, Eriophorum vaginatum, and Hemerocallis esculenta . The c.15 kilometres (9.3 mi) stretch of Hokkaido Prefectural Road Route 950 from the base of the peninsula to the nature centre is commonly known as the "Flower Road" (フラワーロード). Together with Notsuke Bay, Notsuke Peninsula has been designated a Ramsar Site, a Special Wildlife Protection Area, and an Important Bird Area, and forms part of Notsuke-Fūren Prefectural Natural Park.

Hokkaidō Heritage is an initiative aimed at the valorization and transmission to the next generation of the tangible and intangible natural, cultural, historical, and industrial heritage of Hokkaidō, Japan. It is advanced by the Hokkaidō Heritage Council (北海道遺産協議会), an NPO, and endorsed by the prefectural government, amongst other bodies. Sixty-seven assets have been identified to date in three sessions, the first twenty-five on 22 October 2001, a further twenty-seven on 22 October 2004, and more recently, fifteen on 1 November 2018. The scheme does not include a formal system for management or preservation but is intended to be a citizen-led movement with the concomitant benefits of promoting tourism, fostering pride and a sense of belonging in local communities, developing human capital and potential, and the revitalization of local economies.