Novi Pazar is a city located in the region of Sandžak in southwestern Serbia. As of the 2022 census, the urban area has 71,462 inhabitants, while the city administrative area has 106,720 inhabitants. The city is the cultural center of the Bosniaks in Serbia and of Sandžak. A multicultural area of Muslims and Orthodox Christians, many monuments of both religions, like the Altun-Alem Mosque and the Church of the Holy Apostles Peter and Paul, are located in the region which has a total of 30 protected monuments of culture.

Sandžak is a historical geo-political region located in the southwestern part of Serbia and the eastern part of Montenegro. The name Sandžak derives from the Sanjak of Novi Pazar, a former Ottoman administrative district founded in 1865.