Nudge theory
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Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decis
A fly image "urinal target" has been proven to improve men's aim, leading to lowered cleaning costs.
In the 1938 Austrian Anschluss referendum, the larger centered circle was "a 'subtle' hint to the people, to help them understand which way to vote." The intended result, a Ja ("yes") to the annexation of Austria into Germany with Hitler as its leader, was finally achieved through this and other blunter measures.
In the 1978 Chilean national consultation, in addition to the biased question text, the SI ("Yes" to Pinochet and his government) is under a sketch of the flag of Chile while NO is under a lower dark flag. This nudge and other measures got a 79% support for "yes".
A "Drive-Thru" menu at Culver's. Drive throughs are criticized for featuring "dark nudges", influencing customers to make big purchases.
Dark pattern
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A dark pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills. User exp
Nudge theory
…Constructal Law - Design evolution in nature, animate and inanimate Dark pattern Default effect…
Harry Brignull in 2010