Nuriootpa ( NURE-ee-UUT-pə) is a town in South Australia and the major commercial centre of the Barossa Valley, about an hour's drive north of the state capital, Adelaide. The name of the town is reputed to be the local Aboriginal word for "meeting place".

The Barossa Valley is a valley in South Australia located 60 kilometres (37 mi) northeast of Adelaide city centre. The valley is formed by the North Para River. It is notable as a major wine-producing region and tourist destination.