Nutraceutical
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Nutraceutical is a marketing term used to imply a pharmaceutical effect from plant extracts, compounds, or food products that are claimed to influence health outcomes, typically as dietary supplements
Dietary supplements, such as the vitamin B supplement shown above, are typically sold in pill form.
Food fortification
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Food fortification is the addition of micronutrients to food products. Food enrichment specifically means adding back nutrients lost during food processing, while fortification includes adding nutrien
Nutraceutical
…are when the FDA has reviewed and approved a health claim. In those situations the FDA also stipulates the exact wording allowed. Functional foods are fortified or enriched during processing and then marketed as providing some benefit to consumers. Sometimes complementary nutrients are added, such as vitamin D…
A bowl of fortified cereal
Manufacturers once proposed selling fortified junk food and beer, but US FDA policies of the time forbade it.