ORCA was a mobile-optimized web application used as a component of the "get out the vote" (GOTV) efforts for Mitt Romney's 2012 presidential campaign. It was intended to enable volunteers in polling stations around the country to report which voters had turned out, so that "missing" Republican voters and underperforming precincts could be targeted for last-minute efforts to get voters to the polls. According to Romney himself, it would provide an "unprecedented advantage" to the campaign to "ensure that every last supporter makes it to the polls."

Harper Reed is an American entrepreneur and former Head of Commerce at Braintree, a subsidiary of PayPal. In 2011, he served as Chief Technology Officer for Barack Obama's 2012 re-election campaign. According to The Guardian, Reed's "background in crowd-sourcing and cloud-computing ... gives a significant clue to what the Obama team hoped to achieve in 2012".