Olamide Gbenga Adedeji is a Nigerian rapper, singer, songwriter, and record executive. One of the most influential artists in Africa, he has been pivotal to the creative and commercial success of several Afrobeats music stars, and is consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre. He records in Yoruba and English. In 2011, he released his debut studio album Rapsodi while signed to Coded Tunes. YBNL, his follow-up album, was released under his label imprint "Yahoo Boy No Laptop," aka YBNL Nation. The album was supported by the singles "First of All," "Voice of the Street," "Stupid Love," and "Ilefo Illuminati." On 7 November 2013, he released his third studio album Baddest Guy Ever Liveth. The album's singles include "Durosoke" and "Yemi My Lover." On 17 July 2013, Olamide became the first Nigerian to sign an endorsement deal with Cîroc.

Afrobeats is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and the UK in the 2000s and 2010s. Afrobeats is less of a style per se, and more of a descriptor for the fusion of sounds flowing majorly out of Nigeria. Genres such as hiplife, jùjú music, highlife and naija beats, among others, were amalgamated under the "Afrobeats" umbrella.