Omega Mart is an interactive art installation created by American arts company Meow Wolf and located in the AREA15 complex in Las Vegas. Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative. It features contributions from over 300 artists and designers. Omega Mart is an example of an Alternate Reality Game. The overarching plot and lore of the Omega Mart Universe is still being solved using various clues.

Meow Wolf is an American arts and entertainment company that creates large-scale interactive and immersive art installations. Founded in 2008, its flagship attraction, House of Eternal Return in Santa Fe, New Mexico, is a 20,000-square-foot (1,900 m2) facility, which includes a concert venue in addition to the main immersive art installation. In 2021 their second installation, Omega Mart, opened in Area15 in Las Vegas. A third location in Denver, Convergence Station, opened to the public on September 17, 2021. Their CEO is Jose Tolosa, who took the place of co-CEOs Carl Christensen and Ali Rubinstein in 2022. Meow Wolf is the entertainment industry's sole certified B corporation. In 2022, Meow Wolf announced the formation of the Meow Wolf Foundation, which will focus on giving to the communities of new and existing Meow Wolf Locations. Julie Heinrich was named as the foundation's executive director.