Optimystix Entertainment India Pvt. Ltd. is an Indian television and film production studio founded by Vipul D Shah and Sanjiv Sharma. It primarily produces various types of programming and content for Indian television and is most known for involvement in Indian Idol, Comedy Circus, and Crime Patrol among others.

Vipul D. Shah is an Indian television producer and writer known for fictional and fantasy shows like Baalveer, Ladies Special and Kya Haal, Mr. Paanchal? and reality TV shows like Comedy Circus,Comedy Nights Bachao and Rising Star. He is also the founding chairman and managing director at Optimystix Entertainment.