Oshin (おしん) is a Japanese serialized morning television drama (asadora), which originally aired on NHK from 4 April 1983 to 31 March 1984; it is the 31st asadora overall to be produced. The 297 15-minute episodes follow the life of Shin Tanokura during the Meiji period up to the early 1980s. In the work, Shin is called Oshin, the O- forming an archaic cognomen.

Sanrio Company, Ltd. is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".