Microtransactions (mtx) is a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as console gaming.
The content of the "Horse Armor" package was generally seen as meager, inspiring some to complain of its US$2.50 price.