"Owning the libs" is a political strategy used by some conservatives in the United States that focuses on upsetting American liberals. Users of the strategy emphasize and expand upon culture war issues intended to be divisive to provoke a reaction in others, much akin to internet trolling.
A "fuck your feelings" sign at a pro-Trump campaign rally in 2019
A Ford F-450 "rolling coal"
In political science, a culture war is a type of cultural conflict between different social groups who struggle to politically impose their own ideology upon their society. In political usage, the term culture war is a metaphor for "hot-button" politics about values and ideologies, realized with intentionally adversarial social narratives meant to provoke political polarization among the mainstream of society over economic matters of public policy and of consumption. As practical politics, a culture war is about social policy wedge issues that are based on abstract arguments about values, morality, and lifestyle meant to provoke political cleavage in a multicultural society.
Members of the American Indian Movement toppled a statue of Christopher Columbus in Saint Paul, Minnesota, on June 10, 2020
Pat Buchanan in 2008
(from right to left) 43rd President George W. Bush, Donald Rumsfeld, and Paul Wolfowitz were prominent neoconservatives of the 2000s.
Rally for Proposition 8, an item on the 2008 California ballot to ban same-sex marriage