The Pōhutukawa Coast is an area of the Auckland Region in New Zealand. The area covers townships south of the Tāmaki Strait: Whitford, Beachlands, Maraetai and Umupuia. The area was traditionally known as Maraetai, and is within the rohe of Ngāi Tai ki Tāmaki. In the 1920s, seasonal holiday communities developed in the area, which became permanent residential towns by the 1950s.

Whitford is a rural town to the south-east of Auckland, New Zealand, located on the Pōhutukawa Coast. The area is a part of the rohe of Ngāi Tai ki Tāmaki, who settled around the Turanga Creek area. Whitford developed into a rural township in the 19th Century, known for its ostriches, thoroughbred horses, and quarry.