A pōwhiri is a Māori welcoming ceremony involving speeches, cultural performance, singing and finally the hongi. It is used to both welcome guests onto a marae or during other ceremonies, such as during a dedication of a building. A pōwhiri may not be performed for every group of manuhiri (visitors); a mihi whakatau may be used instead. A pōwhiri is often used for special visitors or for tūpāpaku for a tangihanga (funeral). However, a pōwhiri are also often performed for tourist groups as part of special events.

The hongi is a traditional Māori greeting performed by two people pressing their noses together, often including the touching of the foreheads. The greeting is used at traditional meetings among Māori people, and at major ceremonies, such as a pōwhiri. It may be followed by a handshake.