The PG Era, also known as the Universe Era, is an era of professional wrestling within World Wrestling Entertainment, Inc. (WWE), which began on July 22, 2008 after its programming was labeled as TV-PG rating under the TV Parental Guidelines. Doing business as World Wrestling Entertainment at the time, the company ceased using its full name in reference to the wrestling promotion in April 2011, and strictly started going by the "WWE" abbreviation, which became an orphaned initialism.
John Cena, seen here with child fans, was the face of the company during the PG Era, despite being unpopular with some older fans