The Pacific Music Awards are an annual New Zealand music award ceremony since 2005 that honours excellence in Pacific music in New Zealand. The awards honour musicians who primarily work in the Pacific Island style of music from the Cook Islands, Fiji, Niue, Samoa, Tonga, Tokelau or Tuvalu, and also in urban and gospel genre categories.

Demetrius C. Savelio, better known by his stage name Savage, is a New Zealand hip hop recording artist and member of hip hop group the Deceptikonz. Savage was the first New Zealand hip hop artist to have a commercial single achieve platinum certification status in the United States. The "International Breakthrough" accolade of the Pacific Music Awards was created in his honour. Savage also has applied his recognisable voice in the electronic dance music space with 5× platinum hit ''Freaks'' with Timmy Trumpet, and 4 times platinum hit ''Swing'' with Joel Fletcher.