Ramón Bautista Ortega is an Argentine singer and actor, better known as Palito Ortega. Ortega is an icon of Argentine popular music, and is considered one of the main representatives of the musical style called New wave that marked the Hispanic-American music between the years '60 and '70. He reached international fame, particularly in Latin America and Spain, during the 1960s, when the rock en español style of rock and roll music was popularized among teenagers in the region.

Argentine rock is rock music composed or performed by Argentine bands or artists mostly in Spanish.