Party Never Ends is the third studio album recorded by Romanian singer Inna, released on 4 March 2013 by Roton, and re-issued on 14 October 2014, by Atlantic Records in the US. The singer collaborated with several producers on the record, including DJ Frank E, Orange Factory, Steve Mac, Lucas Secon, DJ Smash and Play & Win. Party Never Ends has been described as approaching dance music and its subgenres, with influences varying from Latin, hip hop and house to electropop, salsa and dubstep. The Times of India gave the album a mixed review; while commending some tracks, other were deemed passable or mediocre.

Play & Win is a Romanian songwriting and music production project that was formed as a trio in 2008 by Radu Bolfea, Marcel Botezan and Sebastian Barac. It became a solo project by Bolfea after Botezan and Barac left and formed Marco & Seba in 2013. The production team have more than 500 songs to their credit registered at the PRS. As Play & Win, they have been produced some of Romania's biggest dance music hits, collaborating with artists including Inna, Akcent, 3rei Sud Est, and Cătălin Josan. As a musical group, they have released numerous singles that have charted on various music charts.