Parugu, titled In the Name of Love in the UK, is a 2008 Indian Telugu-language romantic action drama film written and directed by Bhaskar. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The film is produced by Dil Raju on Sri Venkateswara Creations whilst Mani Sharma composed the music. Vijay K. Chakravarthy and Marthand K. Venkatesh performed the cinematography and editing of the film respectively.

Allu Arjun is an Indian actor who works in Telugu cinema. One of the highest-paid actors in Indian cinema Allu Arjun has been featured in Forbes India's Celebrity 100 list since 2014. He is a recipient of several awards including a National Film Award, six Filmfare Awards, and three Nandi Awards. He is considered to be one of the finest dancers in Indian cinema. He is popularly referred to as "Stylish Star" and "Icon Star".