Paul Bird Motorsport are a British motorcycle road racing, car racing and rallying organisation. From 2024, following owner Paul Bird's death in 2023, the motorcycle road racing operation was renamed Paul Bird Racing with Glenn Irwin as sole rider in British Superbike class. Paul Bird had competed as a rally driver and a solo-rider in motocross. His son Frank is a car racer.

The British Superbike Championship (BSB), known for sponsorship reasons as the Bennetts British Superbike Championship, is a road racing championship for superbike class machines in the United Kingdom, and is acknowledged to be the premier domestic superbike racing series in the world.