Paultons Park is an amusement park located in the New Forest National Park, near the village of Ower, in Hampshire, England, with over 70 rides and attractions. The Peppa Pig World themed area is based on the children's animated television series Peppa Pig. The Lost Kingdom themed area includes 27 animatronic dinosaurs. The park name is derived from the former Paultons Estate, on which the park is situated. The park covers 140 acres of land and features a collection of around 80 species of birds and animals, in addition to the rides. Most of the theme park rides are designed for children and families, which is why the park considers itself a family theme park. The nearest railway station is Totton which is 5.64 km away from the attraction.

Peppa Pig is a British preschool animated television series created by Neville Astley and Mark Baker. Produced by Hasbro Entertainment and Karrot Animation and formerly produced by Astley Baker Davies, the show follows Peppa, an anthropomorphic female piglet, and her family, as well as her peers portrayed as other animals. The show first aired on 31 May 2004. The eighth season began broadcasting on 4 September 2023. Peppa Pig has been broadcast in over 180 countries.