Peeps are a marshmallow confection marketed since 1953 in the United States and Canada in the shape of chicks, bunnies, and other animals as well as holiday shapes produced by Pennsylvania-headquartered Just Born Quality Confections.

Marshmallow is a confectionery made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or molded into shapes and coated with corn starch. This sugar confection is inspired by a medicinal confection made from Althaea officinalis, the marsh-mallow plant.