In Greek mythology, Peitho is the personification of persuasion. She is typically presented as an important companion of Aphrodite. Her opposite is Bia, the personification of force. As a personification, she was sometimes imagined as a goddess and sometimes an abstract power with her name used both as a common and proper noun. There is evidence that Peitho was referred to as a goddess before she was referred to as an abstract concept, which is rare for a personification. Peitho represents both sexual and political persuasion. She is associated with the art of rhetoric.

Aphrodite is an ancient Greek goddess associated with love, lust, beauty, pleasure, passion, procreation, and as her syncretized Roman goddess counterpart Venus, desire, sex, fertility, prosperity, and victory. Aphrodite's major symbols include seashells, myrtles, roses, doves, sparrows, and swans. The cult of Aphrodite was largely derived from that of the Phoenician goddess Astarte, a cognate of the East Semitic goddess Ishtar, whose cult was based on the Sumerian cult of Inanna. Aphrodite's main cult centers were Cythera, Cyprus, Corinth, and Athens. Her main festival was the Aphrodisia, which was celebrated annually in midsummer. In Laconia, Aphrodite was worshipped as a warrior goddess. She was also the patron goddess of prostitutes, an association which led early scholars to propose the concept of "sacred prostitution" in Greco-Roman culture, an idea which is now generally seen as erroneous.