Pembroke is a town in Robeson County, North Carolina, United States. It is about 90 miles inland and northwest from the Atlantic Coast. The population was 2,823 at the 2020 census. The town is the seat of the state-recognized Lumbee tribe of North Carolina, as well as the home of the University of North Carolina at Pembroke.

Robeson County is a county in the southern part of the U.S. state of North Carolina and is its largest county by land area. Its county seat and largest community is Lumberton. The county was formed in 1787 from part of Bladen County and named in honor of Thomas Robeson, a colonel who had led Patriot forces in the area during the Revolutionary War. As of the 2020 census, the county's population was 116,530. It is a majority-minority county; its residents are approximately 38 percent Native American, 22 percent white, 22 percent black, and 10 percent Hispanic. It is included in the Fayetteville-Lumberton-Pinehurst, NC Combined Statistical Area. The state-recognized Lumbee Tribe of North Carolina is headquartered in Pembroke.