The Pepsi Challenge is an ongoing United States marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event
An early 1980s "Pepsi Challenge" 12 oz (355 ml) promotional can, and a metal tab button publicizing the challenge.
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge."
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since
In this single blind taste test of two cola brands, the experimenter knows which bottle is which
Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right.