Performative male
Videos
The performative male, also sometimes called the matcha male, is an internet meme and term referring to an alleged archetype of men that was popularized on social media in 2025. It generally involves
A participant in a performative male contest wearing a tote bag and holding a matcha latte
Clairo @ The Greek L.A. 04 02 2022
ICED BLUEBERRY MATCHA T @ The Dials 2025 07 18
Canvas tote bag from Books & Books, Miami, Florida, USA 20130912
E-girl and e-boy subculture
Videos
E-girls and e-boys, sometimes collectively referred to as e-kids, are a youth subculture that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution
Performative male
…Sigma male – Slang terms for men E-boy – Youth subculture Internet aesthetic – Visual styles and subcultures associated with the internet…
English musician Yungblud is an e-boy.
F1NN5TER and Belle Delphine, two online personalities known for their e-girl fashion aesthetics