Persia is a town in Cattaraugus County, New York, United States. The population was 2,203 at the 2020 census. It is in the northwest part of the county. The village of Gowanda is partially in the town.

Gowanda is a village in western New York, United States. It lies partly in Erie County and partly in Cattaraugus County. The population was 2,512 at the 2020 census. The name is derived from a local Seneca language term meaning "almost surrounded by hills" or "a valley among the hills". The Erie County portion of Gowanda is part of the Buffalo–Niagara Falls metropolitan statistical area, while the Cattaraugus County portion is part of the Olean micropolitan statistical area.