Personal selling
Videos
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically in
Painting of a peddler selling birds, by Ji Sheng (計盛). China, Ming dynasty, 15th century
A counter sales assistant in a delicatessen offers taste tests and provides expert advice on products and uses
A counter attendant in a fast food operation may be involved primarily in order taking
Call centres are primarily involved in cold-calling and work from prepared scripts
Telemarketing
Videos
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to fa
Personal selling
…steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing. Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former…
Telemarketing office
Telemarketing agent sitting in a cubicle. The brightly colored rebuttal sheets are used to answer most questions a customer might have.