Pet Rock
Videos
The Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They are rocks packaged in custom cardboard boxes complete with ventilation holes and straw bedding imitating a pet c
The Pet Rock "Pet Carrier", which doubled as its packaging
Fad
Videos
A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time p
Pet Rock
…than a penny each. The Pet Rock was introduced in August 1975 at a San Francisco trade show, and Dahl was then swarmed by orders from retailers. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were…
Pet rocks were a short-lived fad in the 1970s.