Phú Riềng Đỏ or the Red Phú Riềng was a communist-instigated strike that took place in Michelin's Thuân-Loï rubber plantation near Phú Riềng in the Biên Hòa Province of Cochinchina on 4 February 1930. Most of the plantation labourers were peasants from Tonkin and Annam driven by poverty to seek livelihood in southern Vietnam. Working and living conditions on the plantations, however, were harsh and this situation was capitalised by the communists to launch the strike. Although the strike lasted only about a week, the unfolding of events at Phú Riềng Đỏ was significant as it served as a harbinger for important tactical and strategic considerations for other communist-led uprisings that followed later in the year. Hence, while the communists may not seem to have achieved much from Phú Riềng Đỏ, it actually offered them some valuable first lessons in their anti-colonial struggle.

Michelin, in full Compagnie Générale des Établissements Michelin SCA, is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France. It is the second largest tyre manufacturer in the world behind Bridgestone and larger than both Goodyear and Continental. In addition to the Michelin brand, it also owns the Kléber tyres company, Uniroyal-Goodrich Tire Company, SASCAR, Bookatable and Camso brands. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man, who is a humanoid consisting of tyres.