The term phi phenomenon is used in a narrow sense for an apparent motion that is observed if two nearby optical stimuli are presented in alternation with a relatively high frequency. In contrast to beta movement, seen at lower frequencies, the stimuli themselves do not appear to move. Instead, a diffuse, amorphous shadowlike something seems to jump in front of the stimuli and occlude them temporarily. This shadow seems to have nearly the color of the background. Max Wertheimer first described this form of apparent movement in his habilitation thesis, published 1912, marking the birth of Gestalt psychology.
Hassenstein–Reichardt detection model
The term illusory motion, also known as motion illusion or "apparent motion", is an optical illusion in which a static image appears to be moving due to the cognitive effects of interacting color contrasts, object shapes, and position. The stroboscopic animation effect is the most common type of illusory motion and is perceived when images are displayed in fast succession, as occurs in movies. The concept of illusory motion was allegedly first described by Aristotle.
Billboards and other electronic signs use apparent motion to simulate moving text by flashing lights on and off as if the text is moving.
