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Astor Radio Corporation

Astor - Radio Corporation - Electronic Industries was the largest Australian electronics manufacturer, manufacturing across the retail sector of products from Washing Machines to Radio. Astor, which began operating in 1926, making electronics in Victoria; the firm was innovative in that it offered radios in dynamic designs and colours compared with the conservative designs offered by other companies. Astor bought its competitors and Essanay. However, it was itself bought by the English electronics company Pye Ltd in the 1960s, Pye was taken over by the giant Philips electronics company. Astor produced TV, Washing Machines and Tumble Dryers and other white goods for the Australian domestic market borrowing from design patents from other overseas companies products with the understanding that the companies free use of these in production and consumer markets would not become more ambitious than the local Australian market share. Astor produced a controversial Mickey Mouse Radio and Astor became embroiled in a long-running court battle with Disney over the use of the Mickey Mouse name and logo.

The result was that Astor was forbidden to use the name "Mickey Mouse" for its radios, but it continued to produce the “Astor Mickey" radio for the next 16 years. The Demise began in earnest in about 1970, it had been absorbed into Philips with a buy out and had started moving it's manufacturing to Clayton from It's South Melbourne factory. The daily organiser known as "Miss Hurley", in print for all jobs advertised at the firm was ubiquitous to all the job advertisements at Grant Street, South Melbourne. Mr Wood was the person of contact in the Clayton premises and records reflect that by 1971 all Astor dealings were from the Clayton location and that by this date they had moved manufacturing over to Clayton; the database of news articles reflects that a sudden demise occurred at Astor better known as Electronic Industries by this stage. This sudden demise was sometime in 1972. By the beginning of 1973, Radio Corporation had ceased to exist which reflects that a sudden end of production had come into effect - no further production of TVs or Radios at least by 1973 and no further positions advertised by this date.

100s of regular employment advertisements by Radio Corporation in 1972, advertising for solderers, product designers and plastic moulders reduced to nothing at all by 1973. Astor refrigeration and Freezers seemed to advertise until 1975 for the sale of those respective white-goods however no jobs at Radio Corporation were advertised further; the white-goods advertisements like fridges and freezers ended beyond 1975. From 1973 onward only the Astor Music Division prevailed from the same company location in Clayton where manufacturing had been done. Advertisements for Music Developers and experts in vinyl pressing were sought; the most famous release by this date was "Joe Dolce - Shuddup-You-Face" from 1981 under the Astor label - of Lygon Street, Melbourne fame. This record reached number 1 on the Australian music charts, it must have been an quick exit from the market for Astor. Mr Huyer featured predominantly in the media discussing the 25% Tariff reductions. After Philips took hold of EIL which meant the takeover of Astor and its subsidiaries in 1970, all Astor dealings were from Clayton within 2 years and the promise of "great employment with career progression", touted in advertisements for positions at Astor / Radio Corp swiftly ended after 1972.

Welders and Wiring experts were advertised for by the 100s in the papers. In 1972 Astor vanished from the employment section of the newspaper database under Radio Corporation, it is possible that Electronic Industries continued to produce its fridges and Dryers up to 1974 from its Clayton plant, however a news article from Mr Huyer of Philips cites the Tariff reduction scheme of 25% in 1973 as the reason workers would be laid off in "stages" in 1973/4 however it seems that the company manufacturing had certainly ended by 1973. We can only assume it was an early decision by Huyer to close all the radio and television manufacturing first. In retrospect it would have been such a strange experience to have been a new employee who applied for the industrial design position at Astor in 1971 for example - to design and conceive concepts for TVs and Radios into the future for Astor only to lose your job the following year - it happened to many employees who applied for positions in the early 1970s at Astor.

Astor House in Grant Street, South Melbourne was being sub-let by 1974 to office space - vacated by Astor/Radio Corporation and had cleared out by this date or they used several floors of the building only by this stage. It was noted in an article that "receivership" meetings were being held here by with no other affiliation with Astor other than that the meetings took place at "Astor House" of Grant street, South Melbourne. By the late 1970s the Astor name must have been removed from the building and the famous name had vanished from the domestic appliance market completely; such an unexpected and sudden end to one of the most innovative and powerful companies in the Australian electronics market with the demise being due to Philips of Holland taking over the remainder of EIL in 1970 and the issues Mr Huyer had in consolidating and removing the unprofitable subsidiaries of Philips in Australia one by one from 1970. There were 60 subsidiaries of Philips at this stage of which

Stuart Reardon

Stuart Reardon is an English fitness model and former professional rugby league footballer who most played for the North Wales Crusaders. He played as a fullback, wing, or centre.. Reardon turned professional from West Bowling A. R. L. F. C. to sign for the Bradford Bulls in 2000, he shot to prominence in late 2002 when former Bradford Bulls assistant coach Karl Harrison took over as head coach of the Salford City Reds, signed Reardon to boost the Salford City Reds' fight against relegation. He enjoyed a rapid rise from Academy to Super League and Test rugby league between 2002 and 2004. Though the Salford City Reds were unable to escape the drop, Reardon earned a call up to the England'A' tour of Fiji and Tonga, where he worked with Warrington Wolves coach Paul Cullen, he returned to the Bradford Bulls in 2003 and found a place in the first team after a long term injury to Michael Withers, making 20 appearances in the title-winning Bradford Bulls team, including being fullback in the 2003 Super League Grand Final against Wigan Warriors in which he scored a try.

Reardon scored a try and won the Harry Sunderland Trophy for his man of the match performance at the Old Trafford showdown. Reardon represented England'A' while at the Bradford Bulls in the 2003 European Nations Cup against Wales and France. Having won Super League VIII, Bradford played against 2003 NRL Premiers, the Penrith Panthers in the 2004 World Club Challenge. Reardon played from the interchange bench in the Bradford Bulls' 22–4 victory; that year Reardon played for the Bradford Bulls as a wing in their 2004 Super League Grand Final loss against the Leeds Rhinos. He broke into the Great Britain squad for the 2004 Tri Nations series, scored four tries in the tournament. Reardon won caps for Great Britain while at the Bradford Bulls in 2004 against Australia, New Zealand, won caps for England while at the Bradford Bulls in 2005 against France, New Zealand, he missed the back end of 2005's Super League X with injury but made the England team at the end of the season, toured Australia and New Zealand as a stand-by for the Great Britain squad in 2006.

Paul Cullen described as the'best kick returner in Super League' during 2006's Super League XI, Reardon was the Warrington Wolves leading tackle-buster with 66 in his first year at the club. He won the double with AS Carcassonne in France in 2012 – He won the double in 2013 with North Wales Crusaders – Stuart Reardon is the face of Axiom for Men, a men's grooming product range, he appears in many magazines including DNA, Muscle & Fitness, Gloss, Q Vegas, EILE Magazine and many more. He's worked with photographers in Las Vegas, New York and Great Britain. Stuart runs Fear Nothing Fitness, featuring body weight workout videos. Stuart Reardon's Official Site Reardon set for Warrington switch at bbc.co.uk Unflappable Reardon rises to the occasion at bbc.co.uk North Wales Crusaders profile