Phillip Bryan Schofield is an English television presenter. He began his career as a Children's BBC continuity announcer from 1985 to 1987, and went on to present a wide range of high-profile programmes for the BBC and ITV, including Going Live! (1987–1993), This Morning (2002–2023), Dancing on Ice , All Star Mr & Mrs (2008–2016), and The Cube.

This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in Ireland by Virgin Media One. The programme features a variety of news, as well as show business, fashion, beauty, lifestyle, home and garden, food, tech, live phone-ins, and competitions.