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Physique magazine
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Physique magazines or beefcake magazines were magazines devoted to physique photography—that is, photographs of muscular "beefcake" men—typically young and attractive—in athletic poses, usually in rev
A Tom of Finland drawing from a 1962 issue of Physique Pictorial. Sailors and leather-clad motorcyclists were common subjects of Tom of Finland's drawings.
A Tom of Finland drawing from a 1962 issue of Physique Pictorial. Sailors and leather-clad motorcyclists were common subjects of Tom of Finland's draw
Most physique magazines were printed in a small digest format, including Tomorrow's Man, shown here in the hands of founder Irv Johnson and comedian J
Most physique magazines were printed in a small digest format, including Tomorrow's Man, shown here in the hands of founder Irv Johnson and comedian Jimmy Durante.
A 1953 issue of Tomorrow's Man, an early physique magazine ostensibly dedicated to health and bodybuilding
A 1953 issue of Tomorrow's Man, an early physique magazine ostensibly dedicated to health and bodybuilding
A page from a 1955 issue of Physique Pictorial. Models would generally wear a "posing strap" or other skimpy attire to skirt obscenity laws.
A page from a 1955 issue of Physique Pictorial. Models would generally wear a "posing strap" or other skimpy attire to skirt obscenity laws.
Tomorrow's Man
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Tomorrow's Man was a digest size physique magazine published from 1952 to 1971. It was one of the first physique magazines, debuting a year after Bob Mizer's Physique Pictorial. It was the creation of
Physique magazine
…photographic content. Thomas Waugh identifies three main "alibis" which physique magazines used to mask their true purpose and audience. Some, such as Tomorrow's Man, relied on the pretense of promoting health and fitness, including short articles on diet and weightlifting, reporting on bodybuilding competitions…
The March 1963 issue of Tomorrow's Man
The March 1963 issue of Tomorrow's Man
An advertisement for "Irvin Johnson's Hi-Protein Tablets" from the first issue of Tomorrow's Man. While he controlled the magazine, Johnson frequently
An advertisement for "Irvin Johnson's Hi-Protein Tablets" from the first issue of Tomorrow's Man. While he controlled the magazine, Johnson frequently used it to advertise his training methods and products.