Piëch Automotive is an electric car manufacturer based in Zug, Switzerland, founded in August 2017 by Anton "Toni" Piëch and Rea Stark Rajcic.

Ferdinand Karl Piëch was an Austrian business magnate, engineer and executive who was the chairman of the executive board (Vorstandsvorsitzender) of Volkswagen Group in 1993–2002 and the chairman of the supervisory board (Aufsichtsratsvorsitzender) of Volkswagen Group in 2002–2015.