Pikeville is a town in Wayne County, North Carolina, United States. The population was 678 at the 2010 census. It is included in the Goldsboro, North Carolina Metropolitan Statistical Area. It is notable for being the home of Collier Motors, an automobile sales and service business established in 1955 that has remained an American Motors (AMC) dealership.

Wayne County is a county located in the U.S. state of North Carolina. As of the 2020 census, the population was 117,333. Its county seat is Goldsboro, and it is home to Seymour Johnson Air Force Base.