Pikeville is a town in Wayne County, North Carolina, United States. The population was 678 at the 2010 census. It is included in the Goldsboro, North Carolina Metropolitan Statistical Area. It is notable for being the home of Collier Motors, an automobile sales and service business established in 1955 that has remained an American Motors (AMC) dealership.

U.S. Route 117 (US 117) is a north–south United States Highway located completely within the state of North Carolina. A spur route of US 17, the highway runs for 114 miles (183 km) from the Port of Wilmington, south of downtown Wilmington, to US 301 near Wilson. From its southern terminus, US 117 runs along Shipyard Boulevard and College Road, concurrent with North Carolina Highway 132 (NC 132) through Wilmington. US 117 intersects the eastern terminus of Interstate 40 (I-40) and parallels the interstate until reaching Faison, passing through Burgaw, Wallace, and Warsaw. The highway diverges from I-40 in Faison, running north-northeast through Mount Olive, Goldsboro, and Pikeville to its northern terminus. US 117 meets the southern end of I-795 in Goldsboro, and parallels that route before reaching its northern terminus at US 301 south of Wilson.