"Pilot" is the series premiere of the American fairy tale/drama television series Once Upon a Time. It introduces each of the main characters in the fictional seaside town of Storybrooke, Maine, as well as establishes the basic premise of the series, which details the beginnings of a curse placed upon the Enchanted Forest and the start of a destiny for its only savior, a present-day woman who can break the curse.

Adam Horowitz is an American screenwriter and producer. He is known for co-creating the ABC fairy tale drama series Once Upon a Time with his writing partner Edward Kitsis. Days after the show ended its seven-year run in 2018, Kitsis and Horowitz were announced as showrunners for Apple TV's Amazing Stories.